Stars have the Power to Attract Big Crowds

Celebrity Appearances, Entertainment

Celebrity appearances are a tool that shouldn’t be underestimated. Potential customers will flock to meet their favorite stars, while scoop-seeking media help to spread the word.

Act One Fade into a chaotic scene. The Paparazzi is in a wild frenzy, shoppers are openly gawking, and flash bulbs are quickly popping. What's all the excitement? It’s Michael Jackson outed in a Dubai mall dressed in the traditional full bu[...] Tactics Subscribers Read More...

Competitive Lifestyles

Sales Promotions, Sales Promotions & More

The Galleria at Sunset took a direct approach to winning back shoppers from its newest competitor.

The opening of a new lifestyle center three miles away from an established regional mall can create some serious competitive problems. Lured by new retailers, fancy architecture and a new convenient concept, consumers might quickly abandon their[...] Tactics Subscribers Read More...

B.A.S.E. Hits Home

Community Room, Mall Clubs

Regent Mall developed a program to reassure shoppers that it was a safe home base, free of bullying.

As the premiere shopping center in the city of Fredericton, New Brunswick, on Canada’s East Coast, Regent Mall Shopping Centre is a meeting place, a social spot for local area youth to gather and shop. When the mall learned that local teens co[...] Tactics Subscribers Read More...

We’re Ready

Sales Promotions, Sales Promotions & More

McArthurGlen Designer Outlet’s “Ready” campaign helped it spring back into action after a fire forced it to close.

On the evening of October 28th, 2004, a major fire occurred at McArthurGlen Designer Outlet Mansfield (UK), completely destroying eight stores, including anchor Marks & Spencer Outlet, and severely damaging a further four. A total of 25,000 s[...] Tactics Subscribers Read More...

Tracking Santa

Entertainment, Special Events, Technology Lab

NORAD celebrated the 50th anniversary of its Track Santa programme through a partnership with The Macerich Company.

This Christmas Eve should be a restful night for children across the United States. They’ll go to bed knowing that Santa has arrived safe and sound after his long journey from the North Pole. It’s all because The North American Aerospace Def[...] Tactics Subscribers Read More...

Growing Pains & Gains

Development News, Shopping Center Business

Germany’s retail sector, like the national economy, is working through its jitters and attempting to build a brighter future.

It was 15 years ago that Germany’s wall came down. Numerous world-changing events have since taken over news headlines. Yet soundbites coming from the country’s streets tell tales of people still grappling with their new-found socio-economic[...] Tactics Subscribers Read More...

Anything But Square

Community Room, Sales Promotions & More

Station Square celebrated New Year’s Eve by staging Tick Tock Rock, a block-wide outdoor music festival.

New York’s Times Square has been counting down the seconds to the start of each New Year since 1907. Now, thanks to Pittsburgh’s Station Square, local New Year’s Eve revelers can enjoy a countdown of their own. Proving its tagline Anything[...] Tactics Subscribers Read More...

Seaway’s Community Challenge

Deal Makers, Shopping Center Business

Seaway Mall challenged local shoppers to present business plans to the mall in response to economic pressures. The winning contestants received a cash prize and retail space.

Taking a MAXI in Community Relations is Seaway Mall in Welland, Ontario. This small town mall responded to some big economic pressures by inspiring budding entrepreneurs to step up and prove their stuff, much like Donald Trump does on his hit sh[...] Tactics Subscribers Read More...

Mission Accomplished

Sales Promotions, Sales Promotions & More

Upper Canada Mall responded to declining rental revenue with ‘Operation Breakpoint’, a comprehensive retailer and operations program.

Located in Newmarket, Ontario, Upper Canada Mall has been the dominant retail player in the region since it opened in 1971. With a geographically large, growing trade area and upscale demographics, the mall’s region is enjoying growth as a h[...] Tactics Subscribers Read More...

Where There’s Smoke

Sales Promotions, Sales Promotions & More

When the City of Toronto implemented its no-smoking bylaw, First Canadian Place sought to rescue its restaurants with a call to action.

A MAXI-winning program was sparked when the City of Toronto implemented the final stage of its far-reaching no smoking bylaw. The new set of rules required restaurants and bars to ensure their patrons butt-out when they’re indoors. Winning [...] Tactics Subscribers Read More...