Socks for Shelters

Charity Partnerships, Community Room

Each time shoppers indulge in their passion for fashionable accessories, an Ottawa shelter receives a pair of socks to give to a person in need in the community.

St Laurent Centre is calling on its customers to adopt one of fall’s fashion must-haves: socks. Bright and funky or demure and classy; what they pick doesn’t matter, as long as they shop. For every $50 they spend this season, the center will[...] Tactics Subscribers Read More...

ECC Dedicates Awareness Campaign to ‘Whispering’ Disease

Charity Partnerships, Community Room

Canadian center takes up the “teal cause” with dedicated, award-winning ‘Let’s Make Ovarian Cancer Unignorable’ outreach campaign.

It seems pointless to peg one disease against another, but sometimes reality demands it. The 2,600 women who are diagnosed with ovarian cancer each year in Canada would know something about that. Approximately 70 percent of them will succumb to [...] Tactics Subscribers Read More...

Toys Galore

Charity Partnerships, Community Room

Customers, friends and family rally to support Blue Marlin Realty Group’s toy drive for sick children.

The Blue Marlin Realty Group made things a little easier for children waiting at the Sacred Heart Hospital of the Emerald Coast’s emergency room last holiday season. The Florida-based company’s staff donated more than 100 toys to the unit, w[...] Tactics Subscribers Read More...

Busy Hands, Warm Hearts

Charity Partnerships, Community Room

Opera House’s pantomine show cast members pull volunteer shifts at the mall’s charity gift-wrapping station.

All the world is made of faith, and trust, and pixie dust. No quite, but during the holidays people like to believe in the words of J.M. Barrie’s Peter Pan. That’s why last year, the UK’s Manchester Arndale and a few magical moments planne[...] Tactics Subscribers Read More...

Art Student Shop Pops Up at Princes Mall

Charity Partnerships, Community Room

Young social entrepreneurs popped up at the Princes Mall last November to kick off the holiday season and raise money for charity.

The crew of 13 third-year students from the Edinburgh College of Art (ECA) took the meager £120 (just over $185) seed fund that they had obtained from their textiles course teacher and used it to set up their three-day Pass The Parcel pop-up sh[...] Tactics Subscribers Read More...

Great Reads, Good Deeds

Charity Partnerships, Community Room

Better World Books manages more than 350 drop boxes in shopping centers across America, thanks to partnerships with commercial landlords.

If you can spare a couple of stalls in your mall’s parking lot, then you can generate incremental income and do good for the community, too. It’s the business model that Better World Books (BWB) proposes. The social enterprise, which coll[...] Tactics Subscribers Read More...

Charity Begins Online

Charity Partnerships, Community Room

Social enterprise takes advantage of Millennials’ conscious consumerism bent and donates a share of profits to charities that customers choose.

Eyal Lichtmann believes in both the power of consumerism and the spirit of benevolence, and he’s found a way to join the two with an online retailing site that targets Millennials, consumers ages 18 to 30. The founder and CEO of CampusAuction [...] Tactics Subscribers Read More...

Gathering Love

Charity Partnerships, Community Room

Chaoyang iShine City targets young middle-class shoppers to raise animal protection awareness and help find homes for four-legged friends.

Chaoyang iShine City (CIC) didn’t ask too much of its customers when it held its Gathering Love campaign last spring. The Beijing, China regional center just suggested that they consider being vegetarian one day a week for both health and bene[...] Tactics Subscribers Read More...

The Big Coat Swap

Charity Partnerships, Community Room

Little Coat Big Coat appeal launched to much fanfare with actress Tina O’Brien calling on mall TV viewers to donate their pre-loved outerwear.

Here’s a trade-in deal that might awaken shoppers’ benevolent side: Manchester Arndale is offering customers 20-percent-off vouchers to swap their unwanted children’s and adult coats for new ones. It’s the UK mall’s way of encouraging [...] Tactics Subscribers Read More...

Abracadabra…

Charity Partnerships, Community Room

Macy’s donates $1 million to the Make-A-Wish Foundation, helping to grant 55 wishes to critically ill children.

Need a reason to still believe in Santa Claus and the magic of Christmas? Macy’s will give you a million. Last holiday season, the American department store relied on the latest technology to deliver its third annual “Believe” campaign in [...] Tactics Subscribers Read More...