A Shoe-Lover’s Affair

Catwalk Shows, Entertainment, Sales Promotions, Sales Promotions & More, Style Lounge

A more Web-savvy Bayview Village hosts another category marketing campaign.

Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper. On February 9, the Canadian sh[...] Tactics Subscribers Read More...

Fairy Tale Shopping

Customer Service, Entertainment, Technology Lab

Keeping youngsters entertained with free-to-rent MP3 players.

Stadion Center in Vienna, Austria has introduced a service for restless little ones: MP3 players that shoppers can rent for free from the customer service desk. The devices are pre-loaded with music and recordings of popular fairy tales to keep [...] Tactics Subscribers Read More...

Pop That Corn!

Customer Service, Entertainment, Technology Lab

A look at a child-minding area, complete with a mini movie theatre.

CenterWest in Graz, Austria has a nifty alternative to traditional storytime at its Kinderland play area. The center runs a mini movie theatre where children ages three through 12 can watch popular films. The Kinderkino is open weekdays from [...] Tactics Subscribers Read More...

Web Watch: MetroGnome Vodcasts Go Live

Entertainment, Mall Websites

MetroCentre’s MetroGnomes get their own video podcasts online.

http://www.the-metrognomes.co.uk MetroCentre has given its MetroGnomes costumed characters some star appeal with a new Website that agency Robson Brown created. The U.K. mall’s beloved Herbert, Sherbert, Maggot and Rusty now have their o[...] Tactics Subscribers Read More...

Marketing Complexion

Community Room, Entertainment, Special Events

Shopping centers open their eyes and minds to the new demographic reality.

Shopping is one of society's common denominators. People from all walks of life do it for self-indulgence. But ask consumers about their individual experience in your average mall, their sense of belonging there, and you might be surprised at ho[...] Tactics Subscribers Read More...

Red Carpet Fun

Entertainment, Grand Openings, Movie Theatre Premieres and Partnerships

Look-a-like movie stars take to the Red Carpet for a stunning celebration of the newest lifestyle expansion found at Galleria at Tyler.

Galleria at Tyler turned Hollywood to launch opening of its much anticipated lifestyle expansion - the North Village. On Wednesday, December 12th Galleria at Tyler treated guests to a night on the red carpet with a movie premiere at 8:00pm in th[...] Tactics Subscribers Read More...

Going to the Extreme

Entertainment, Grand Openings

Ocean Terminal in Scotland caters to youth, opening the first indoor skatepark of its kind.

The first indoor urban skatepark to be located in a Scottish shopping centre has opened in Ocean Terminal, this January. Called Transgression Park, the space (which is run by the Scottish extreme sports company, EHX) is bringing the shopping [...] Tactics Subscribers Read More...

Kanyon’s Bold Launch

Development News, Grand Openings

Kanyon showed some guts when it developed and hosted a launch party weeks before opening its doors to shoppers in the heart of Istanbul, Turkey.

Construction workers were still hammering away on the site when, three months ahead of the big event, the shopping centre implemented the first phase of its Underconstruction public relations programme. With input from its advertising agency, Re[...] Tactics Subscribers Read More...

A Symphony In Lights

Décor Themes, Design Studio, Entertainment, Special Events

An entertaining Holiday Extravaganza of music and lights takes over at this Denver mall.

It was an exciting day in Denver, Colorado when officials at Northfield Stapleton announced that Denver´s newest shopping experience would premier a free holiday light show entitled Symphony In Lights. "We invite everyone in the region to co[...] Tactics Subscribers Read More...

Very Important Penguin Party

Entertainment, Special Events

Taubman shopping centers presents the world of Mumble inside Happy Feet snow globes.

With Happy Feet fever sweeping the nation, fans of the film were invited to get even closer to the world of the Emperor Penguins through a new interactive snow globe experience staged at 17 Taubman shopping centers located across America. The[...] Tactics Subscribers Read More...