Shiver Me Timbers

Entertainment, Sales Promotions & More, Special Events

In the wake of Pirates of the Caribbean, Chantry Shopping Centre shivered shoppers’ timbers by randomly handing out free treasure.

The recent release of Pirates of the Caribbean Dead Man's Chest has once again subjected the masses to a serious case of pirate-fever. Not missing a chance to capitalize on the pirate trend, the crew at Andover's Chantry Shopping Centre in Engla[...] Tactics Subscribers Read More...

Cure for the Common Mall

Sales Promotions, Sales Promotions & More

The Mall at Millenia cured shoppers of Common-Mallaria with its heavy doses of signature events, and the mall’s carefully prescribed checklist of story ideas and photo opportunities.

The Mall at Millenia was decidedly media-savvy and proactive during the last Holiday season when it developed a press package addressing a fictitious ailment it called "Common-Mallaria". In a fun and creative approach entitled The Cure for the C[...] Tactics Subscribers Read More...

The Plaza’s PR Ploys

Advertising Creative Design, Design Studio, Sales Promotions & More

The London destination keeps its name in the headlines and its brand top-of-mind with a series of off-beat PR stunts.

The Plaza Shopping Centre on London’s famed Oxford Street is up to its PR tricks again. The centre that turned a few heads when it hosted a naked shopping event for naturists from across the UK two years ago is sustaining its reputation for de[...] Tactics Subscribers Read More...

The Cute and the Cuddly

Community Room, Sales Promotions & More

For many shoppers, pets are akin to their kids. The secret to harnessing that potential spending power lies in treating both owners and pets with respect.

More than ever before, animals and their needs are in vogue with consumers; and why not? Animals are often cute and cuddly, and it seems a good many of us are welcoming them into our homes at a record pace. More than 60 percent of American ho[...] Tactics Subscribers Read More...

Operation: Troop Support

Sales Promotions, Sales Promotions & More

Valley Fair Mall celebrated Armed Forces Day with patriotic flair.

Red, white and blue were the colors of the season as Valley Fair Mall celebrated Armed Forces Day on Saturday, May 20, 2006 from 1pm-3pm. The celebration began with an Apache helicopter landing in the mall's west parking lot for all to see up cl[...] Tactics Subscribers Read More...

The Christmas Gift of Aloha

Sales Promotions, Sales Promotions & More

The Ala Moana shopping center created the tale of Merry the elf, who fell from Santa’s sleigh and now adventures in Hawaii.

Imagine your first day on the job as a newly trained elf and you fall off Santa’s sleigh only to find yourself in Hawaii. That is the tale of Merry, whose many adventures were discovered by visitors to Ala Moana last season. Throughout Decembe[...] Tactics Subscribers Read More...

Space Adventures

Entertainment, Loyalty Programs, Sales Promotions & More

Forum Madeira’s Children on the Moon program gives little ones a chance to discover the wonders of space.

The common area in Portugal’s Forum Madeira is probably as close to outer space as local school children will ever get. On 5th April, the shopping centre launched Children on the Moon, a new program that teaches young visitors, ages five to 10[...] Tactics Subscribers Read More...

Munching Orders

Food & Beverage, Food Court Promotions, Sales Promotions & More

Delicious food is an emotional experience shoppers respond positively to, and they’ll stay longer to enjoy it. Almost half of all shoppers will make a purchase at a food court. Be sure you’re making the most of yours!

Bite into this: shoppers are really into the whole experiential shopping trip. Not only do they really get into it but they honestly like it. It's helped move malls forward by presenting unabashed destinations that are clearly designed to attrac[...] Tactics Subscribers Read More...

One Sweet Food Court Offer

Food & Beverage, Food Court Promotions

Parque Nascente, a Portuguese shopping center, offered a variety of daily enticements to draw in diners.

As the fifth biggest shopping center in Portugal, Centro Comercial Parque Nascente in Rio Tinto knows a thing or two about using marketing to influence shopper behavior. This year, however, the center is taking on a bigger challenge: changing Po[...] Tactics Subscribers Read More...

Competitive Lifestyles

Sales Promotions, Sales Promotions & More

The Galleria at Sunset took a direct approach to winning back shoppers from its newest competitor.

The opening of a new lifestyle center three miles away from an established regional mall can create some serious competitive problems. Lured by new retailers, fancy architecture and a new convenient concept, consumers might quickly abandon their[...] Tactics Subscribers Read More...