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Entertainment, Sales Promotions & More, Special Events
To keep teens interested in visiting, Greenstone Shopping Centre set up a Chill Lounge in its center court.
Sales Promotions, Sales Promotions & More
K11 Art Mall invited Maurice Bennett, who uses bread to create mosaics, to create a record-breaking Mona Lisa with 11 local art students.
Advertising Creative Design, Design Studio, Sales Promotions & More
Laurier, a Québec shopping center, proved that TV advertising is far from dead despite what others may think.
A consistent discount offer results in the customer becoming bored and the retailer becoming less profitable.
After reviewing its sales data, Selfridges—a UK department store—started its holiday promotions months in advance.
Loyalty Programs, Sales Promotions & More
Benefiting the Seattle Humane Society, University Village hosted an all-day FidoFest for dog lovers.
The Mall of Rosebank runs a variety of clubs—including a movie club, wine and dance club, and book club—as part of its loyalty program.
Sales Promotions & More, Social Media Campaigns, Technology Lab
To connect with its tech-savvy twenty-something clientele, The Light took to Twitter as a platform for its “Tweet Yourself” promotion.
Centre Commercial La Part-Dieu, of France, actively recruits for its loyalty program through a variety of mediums.
Although malls have traditionally focused on female fashionistas, students are getting more and more attention.
