The BFF Challenge

Leasing, Shopping Center Business, Social Media Campaigns, Technology Lab

To entice Forever 21 into leasing, Lime Ridge Mall challenged youth to show displays of friendship at the mall and answer a survey regarding the store.

Last October 14, Canada’s Lime Ridge Mall offered shoppers a challenge: to display their friendships in public for a chance to instantly win a gift card. The mall was really on a mission to impress Forever 21 executives during their mall tour,[...] Tactics Subscribers Read More...

Walk of Fame

Customer Service, Shopping Center Business

Carrefour Rimouski highlights top tenants with mystery shopper program

There’s nothing haphazard about how retailers end up on Carrefour Rimouski’s walk of fame. They have to earn it the hard way, by delivering nothing less than perfection for their customers. Last April, 31 retailers became the first tenant[...] Tactics Subscribers Read More...

Turn the Christmas Tree Upside Down

Shopping Center Business

A look at some of the “Rare Sense” retail tips we often forget while coping with the holiday shopping rush.

Your consumers feel they’ve had a rough year. They’re probably looking forward to a stress-free Christmas and to enjoying their shopping experience. According to American researcher Emek Basker, each consumer spends on average an extra $6[...] Tactics Subscribers Read More...

The Prefab Factor

Leasing, Shopping Center Business, Style Lounge, Sustainability

Melbourne Central experiments with an alternative, eco-friendly temporary retail concept.

When Lulamae decided to use Melbourne Central’s mall environment to promote its fashion brand to Australian holiday shoppers, it had one major requirement: its boutique had to remain on the high street. Breathe Architecture made that seemingly[...] Tactics Subscribers Read More...

The Price of Recovery

Shopping Center Business

When times are tough, you may want to think again before slashing your marketing budget.

By Nicky Godding, Principal • Nicky Godding Communications Shopping center development and management companies seeking to save money during the current worldwide economic downturn should think hard before slashing their marketing budgets. [...] Tactics Subscribers Read More...

British Land’s Meadowhall Wins ICSC Foundation’s European Community Support Award

Charity Partnerships, Community Room, ICSC U.S. MAXI Awards

The Source at Meadowhall, which provides training and support to locals, wins an extra €5,000 to spend on its community endeavors.

The Source at Meadowhall in Sheffield, UK now has an extra €5,000 ($7,500) to spend on its community endeavors. The mall-based charity, which provides training and support to local businesses, employers and the public—particularly the long-t[...] Tactics Subscribers Read More...

Parking Perks

Loyalty Programs, Parking, Sales Promotions

VivoCity’s sales promotion doubles as a loyalty program, offering customers free parking.

Singapore’s VivoCity is revving up sales and giving shoppers an incentive to join its loyalty club with a car park promotion. For every SGD 50 (approx. $35) spent in one day (maximum of three combined receipts), shoppers earn one loyalty point[...] Tactics Subscribers Read More...

Despereaux To The Rescue

Deal Makers, Entertainment, Sales Promotions

Hillsdale Shopping Center increases its Santa sales by over 40 percent through its holiday promotional partnership with Universal Studios.

Hillsdale Shopping Center (Hillsdale) was anxiously waiting for business to pick up last December, anticipating an influx of holiday shoppers eager to find the right gifts for everyone on their list. But several days into the marquis month, the [...] Tactics Subscribers Read More...

The Unwrapping of The Promenade

Development News, Gift Cards, Sales Promotions & More

The Promenade unveils its updates during the busiest time of year, and achieves a record-breaking productivity high.

The Promenade picked the busiest time of year to unveil its new merchandise mix and revamped amenities. With a $46 million renovation nearly complete last November, the Canadian center felt like it couldn’t miss the opportunity to re-launch it[...] Tactics Subscribers Read More...

Are You Mallvertising Yet?

Sales Promotions, Shopping Center Business

Mallvertising—”advertising to people when they are truly ready to buy: in shopping mall environments”—is how Kravco Simon plans to generate incremental income.

http://www.Mallvertising.com First there was shoppertainment. Now mallvertising is the new term joining a growing glossary of made-for-retail jargon. And like the former, this one will likely stick because the pursuit of incremental income is[...] Tactics Subscribers Read More...