Shoppers Get Portraits Etched in Chocolate

The Artist links Hong Kong mall’s special event and promotion to charity fundraiser.

Not too may people can claim to have their face on a consumer product. That’s usually reserved for those of a certain status—from statesmen to artists. At Harbour City, though, ordinary shoppers are enjoying that privilege, thanks to a joint[...] Tactics Subscribers Read More...

Looking for Love in the Grocery Aisle

Sales Promotions & More, Seasonal Giveaways

Northland Shopping Center Holds Love Trolley Competition for Valentine’s Day.

Let's face it; not everyone is comfortable heading to a bar for a blind date or clicking on a website to find a soulmate. Northland shopping center in Preston, Australia, just might have a less unnerving proposition: an encounter at a grocery st[...] Tactics Subscribers Read More...

Painting the Town Red for Lunar New Year

Sales Promotions & More, Seasonal Giveaways

Vancouver’s CF Pacific Centre Collaborates with The Style Spy Blog to Treat Shoppers.

Vancouverites are getting unexpected gifts from their local CF Pacific Centre. The Canadian downtown mall has been stopping people on the street randomly and giving them free red accessories to celebrate the Lunar New Year. That's how Joel got a[...] Tactics Subscribers Read More...

Westfield Shoppers Follow Actors’ Style Lead

Social Media Campaigns, Technology Lab

Variety feature gets fashion hounds closer to celebrities’ best kept style secrets.

Stylists always claim to be in the know when it comes to celebrities' red carpet-worthy looks. The Westfield marketing crew can actually do it with a straight face. The developer has signed on as the fashion partner of Variety Studio: Actors on [...] Tactics Subscribers Read More...

Valentine’s Day Enigma at Carré Sénart

Customer Service

French shopping center surprises and delights unsuspecting customers.

France's Carré Sénart likes to surprise its customers—with sales, events, promotions, and giveaways. That's why everything the center does is meant to be true to its "Unexpected Shopping" tagline. The latest proposition, besides some allurin[...] Tactics Subscribers Read More...

Meadowhall to Appoint Student Director

Entertainment, Special Events

UK mall seeking insights on how to best engage would-be student customers.

Meadowhall in Sheffield, UK, has added an extra seat in its boardroom and it's reserving it for its first-ever student director. The shopping center has now launched a search to find the right person to officially join its management team and he[...] Tactics Subscribers Read More...

Mall Easter Bunny to Host Brunch for Sick Kids

Charity Partnerships, Community Room

Upscale Florida mall plans to offer a new charity-focused twist on Easter celebrations.

Each year, the Ronald MacDonald House Charities of Central Florida (RMHCCF) provides a home away from home to about 1700 families looking to stay close to their critically ill children. The organization already runs two houses in Orlando on the [...] Tactics Subscribers Read More...

Mall Poet to Write a Poem a Day for a Year

Entertainment, Special Events

Challenging anthropological experiment part of a creative study on people and place.

We all have romantic notions about the creative process and which environments are most conducive to it. The beach, a cabin in the woods or the back corner of a boutique hotel’s café—these locations seem to fit the dreams. But a mall? Emma [...] Tactics Subscribers Read More...

Melbourne Central Unlocks Its Hidden Secrets

Entertainment, Special Events

Shoppers get rewarded with gift cards for walking down the Aussie mall’s memory lane.

It takes about two clicks to obtain a shopping center’s full retail roster. But hidden passages and secret rooftops; uncovering those requires the help of an insider. Lucky for visitors to Australia’s Melbourne Central, historian and author,[...] Tactics Subscribers Read More...

New Coca-Cola Global Campaign a Tearjerker

Advertising Creative Design, Design Studio

Beverage giant’s story branding triggers emotions that make up the human experience.

Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketi[...] Tactics Subscribers Read More...