Take the Super Bowl Ad Personality Test

Brands will pay as much as $5 million for a 30-second chance to grab your attention.

In just a few weeks, fans of American football will grab their favorite pub food and snacks, find a comfortable seat and take in the action of Super Bowl 50. Between now and then, they’ll have settle for the usual debates around which two team[...] Tactics Subscribers Read More...

JCPenney Knows Where the Real Santa Lives

Entertainment, Technology Lab

Shoppers got to head off on a special journey to Santa’s 3D world.

Kids are told every year how lucky they are that Santa would take time out of his busy schedule to drop by their local mall just to hear their Christmas wishes. JCPenney, however, figured that he had better things to do so this past December, it[...] Tactics Subscribers Read More...

Get Your Own Purple Apples

BCSC Purple Apple Marketing Awards, Shopping Center Business

Awards for effective shopping center marketing will be handed out in London in May.

Calling all retail marketers in the UK, Republic of Ireland and the Channel Islands: It's time to closely examine your body of work from the past year and pick the top programs to enter into BCSC's Purple Apple Marketing Awards 2016. Presented e[...] Read More...

Mobile Fringe: Your One-Stop Shop

Technology Lab

SPONSORED FEATURE – What started out as a smartphone app company, in the very early days of the iTunes store, has now grown to offer a broad spectrum of marketing software tools.

With more than 100 shopping center clients, we at Mobile Fringe are able to help those using our solutions to streamline content, offer shoppers an amazing digital experience regardless of device (e.g., iPhone, PC, digital directory boards), imp[...] Read More...

This Mall Carpark Can Power 170 Homes

Development News, Shopping Center Business, Sustainability

The Pines Elanora’s apparent New Year’s resolution is to make sustainability a central part of its CSR mandate.

The Pines Elanora is already known as a community hub for local residents seeking everyday staples and a place to spend time with their families. It has now also become one of Australia’s largest solar power generators. The Gold Coast shopping[...] Tactics Subscribers Read More...

Why App Sign-up Numbers Don’t Mean Much

Apps, Technology Lab

According to Appboy’s recent research, the real key indicator to focus on is consumers’ early and sustained engagement with your mobile app.

Companies used to consider themselves social media leaders if they had a higher number of Facebook fans and Twitter followers than the competition. We all know better by now. Well, counting heads isn’t that much more useful in the consumer app[...] Tactics Subscribers Read More...

Surprising and Delighting Shoppers is the Key to a Happy Holiday

Marketing Research, Shopping Center Business

LoyaltyOne survey finds that while shoppers love surprises, they aren’t getting them from brands nearly as much as they’d like.

Want to make the holiday shopping experience memorable? According to at least one survey, all you need to do is surprise and delight your shoppers. Through November, LoyaltyOne surveyed 1,188 Canadians to see just how thoroughly a good "Surpr[...] Tactics Subscribers Read More...

Purina Returns to Millennial Favorite, Puppyhood

Technology Lab, Viral Advertising

BuzzFeed gets to the heart of a matter of importance to Purina’s Millennial audience: how to approach adulthood.

Ever wonder how things went for little Chloe and her owner, Max, after Purina's first Puppyhood video? The saga continued briefly on one of Purina's YouTube channels, but this month it's back with its original partners at BuzzFeed for a very spe[...] Tactics Subscribers Read More...

Noosa Civic Works to #KeepNoosaBeautiful

Community Room, Sustainability

Image credits: Noosa Civic

Photo competition encourages shoppers to think about the consequences of plastic bag waste.

Plastic bag bans are popping up in new cities all the time, but that hasn't yet made much of a dent in the 3.7 billion bags that wind up in landfills every year in Australia alone. That's a staggering number, and it has a staggering environmenta[...] Tactics Subscribers Read More...

Robina Town Centre Merges Christmas Traditions Old and New

Décor Themes, Design Studio

Image credits: Robina Town Centre

With more shoppers pushing back against tech-heavy holiday attractions, Robina Town Centre’s updates strike a good balance for shoppers young and old.

Kids don't have to pull out their smart phones to send a selfie - or rather, an "elfie" to Santa at Robina Town Centre this Christmas. Instead, the center is catering to tech-savvy youngsters with a state-of-the-art Elfie to Santa machine. It[...] Tactics Subscribers Read More...