Soap & Glory Hosts Live Acts in Shop Windows

Live Demonstrations, Sales Promotions & More

Shoppers in several UK malls are invited to take in holiday beauty shows and then step behind the stage glass to get mini-makeovers.

If you can turn a dreary mall corridor into a minimalist art gallery, then why wouldn’t you host a live act in a shop’s Christmas window? It’s about disrupting the marketing order and making a brand statement through the theater of retail.[...] Tactics Subscribers Read More...

The Broadwalk Puts Carnival Spin on Holidays

Entertainment, Special Events

Edgeware shopping center stands by traditional Christmas figures and rituals, but freshens them up for marketing savvy customers.

Angela Brooks isn’t getting caught up in the “damned if you do, damned if you don’t” trap of holiday retail programming. The center manager at The Broadwalk Centre in Edgeware, UK, is playing it safe this year by observing the yuletide t[...] Tactics Subscribers Read More...

Roosevelt Field Indulges in a Holiday Fantasy

Sales Promotions & More

Image credits: PRNewsFoto/Simon

Neiman Marcus’s Fantasy Gifts bring their aspirational holiday shopping to the mall.

Santa's making his list and checking it twice, but no matter how nice you've been, you probably aren't getting a trip to the edge of space for Christmas. But what if you could? That is, more or less, the concept behind Neiman Marcus's Fan[...] Tactics Subscribers Read More...

A Mall Opens Virtually on Xbox One

Technology Lab, Technology News

All you need to try clothes on in this mall’s changing rooms is a TV set and a gaming console. Could this latest mashup be the future of retailtainment?

The news of yet another mall opening its doors online might have fallen on deaf ears yesterday in the brick-and-mortar world. This is, after all, the holiday season, when shopping centers vie for record traffic while their tenants enjoy operatin[...] Tactics Subscribers Read More...

Stayz, Westfield Offer $1 Shopping Sleepover

Sales Promotions & More, Seasonal Giveaways

Accommodation for four in the middle of the Bondi Junction mall awaits the family that will be quick enough to snap up the holiday rental.

Travelers searching through Stayz.com.au with plans of booking a quick getaway this month will likely do a double-take when they land on the vacation website’s Christmas Shopping Sleepover offer. A nightly rate of just $1 for a package compris[...] Tactics Subscribers Read More...

The Hub Hornby Has a Green Christmas

Community Room

Image credits: The Hub Hornby

New Zealand center’s Santa has a sustainable agenda.

While he visits The Hub Hornby for the Christmas season, Santa has a statement to make: he's going green. It began with his arrival to the center. Rather than taking flight with his reindeer, he took a ride in a fuel-efficient BMW i3 hybrid. [...] Tactics Subscribers Read More...

GoldieBlox Doubles Down on Girl Power

Technology Lab, Viral Advertising

Video highlights female role models from 5 to 82.

Toy company GoldieBlox has been big on girl power since its launch in 2012. It's new campaign takes that a step further. Fast-Forward Girls 2015 not only celebrates the real role models paving the way for today's young girls, it also celebrates [...] Tactics Subscribers Read More...

Text Santa is Well Underway at intu Potteries

Charity Partnerships, Community Room

Image credits: intu Potteries

Center supports national campaign to raise funds for kids and others in need.

This Christmas, intu Potteries is sure to wind up on Santa's "nice" list, as the center takes part in ITV's nationwide Text Santa campaign. In doing so, it's helping to fund nurses for those dealing with cancer, grant wishes to children with lif[...] Tactics Subscribers Read More...

The Shortest Day Comes to CF Pacific Centre

Entertainment, Special Events

Short film festival gives shoppers a break on one of the busiest shopping days of the year.

For many of us, December 22 passes in a blur of pre-Christmas chaos. The Winter Solstice may have the fewest daylight hours of the year in the Northern Hemisphere, but that doesn't cut down our lengthy to-do lists. But for those who are willing [...] Tactics Subscribers Read More...

Sydney Malls Give Co-op Marketing a Go

Sales Promotions, Sales Promotions & More

Mirvac Retail is out to make two of its shopping centers top destinations for travelers wanting a memorable but affordable Sydney experience.

Each year, some 12 million tourists pour into Darling Harbour. They come to the Sydney, Australia, hub to take in the waterfront views, eat and enjoy the local entertainment. If the partners behind the new Hello Sydney tourism program have their[...] Tactics Subscribers Read More...