Looking To The Future

Loyalty Programs, Sales Promotions & More

Although malls have traditionally focused on female fashionistas, students are getting more and more attention.

Mall loyalty programs have traditionally been focused on fashion-loving female shoppers. However, marketers are now realizing that to sustain their centers' growth and productivity they’ll have to broaden their reach and pay more attention to [...] Tactics Subscribers Read More...

Locked In To Shop

Sales Promotions, Sales Promotions & More

St David’s Centre locks in students for a night of deals, music, makeovers, and free samples.

Spending a couple of hours at the mall might feel to some reluctant shoppers like a prison sentence, but students don’t seem to mind being locked in at St David’s Centre in Cardiff, UK. After an inaugural event that drew more than 7,000 s[...] Tactics Subscribers Read More...

Beyond Reward Points

Loyalty Programs, Sales Promotions & More

When it comes to loyalty programs, there are alternatives to discounts and freebies.

It is great that your shoppers like collecting loyalty reward points that earn them discounts on merchandise and services throughout your center, but there’s a downside to that. It gets your most loyal customers hooked on the prospect of payin[...] Tactics Subscribers Read More...

Baby, It’s Cold Outside

Charity Partnerships, Community Room

Parkgate partnered with Safe@Last to help protect youth from the cold reality of sleeping on the streets.

Forget Louis Armstrong’s sultry ballad. Living on the streets and sleeping out in the cold is a harsh reality facing young runaways, and Safe@Last (SAL) has made it its mission to look out for them. The UK charity was founded in 2000 to hel[...] Tactics Subscribers Read More...

Scratching Each Other’s Backs

Loyalty Programs, Sales Promotions & More

“The Big Chat” initiative by Festival Place was a simple concept: customers would help lure new customers away from competing centers, and receive perks and rewards in return.

Festival Place is as keen to thank shoppers for their ongoing patronage as any other center in the UK. It’s been doing it for a while through its festival Rewards program, which connects the marketing team and tenants with their customers. How[...] Tactics Subscribers Read More...

A Shot of Style

Community Room, Customer Service, Services

Pacific Centre is attracting fashion lovers with its Style Bar, which presents the latest trends and provide a unique experience for each user.

Apple was first to give its customer service program a bar-style makeover when it introduced its in-store Genius Bar, where shoppers could book appointments with techies. Then Gap opened its Denim Bar to ease customers’ painstaking jeans-fitti[...] Tactics Subscribers Read More...

Dinner Dollars

Food & Beverage, Food Court Promotions, Sales Promotions & More

Broadway Shopping Centre gave diners a 1-in-6 chance to win back the cost of their meal. Those who didn’t win were still treated to tasty consolation prizes.

The prospect of winning free food is one way to get shoppers into a mall. It’s what Australia’s Broadway Shopping Centre did recently, when it ran its “Win Back Your Dinner Dollars” promotion. From August 29 through September 11, cust[...] Tactics Subscribers Read More...

Girlfriends Know Best

Mall Websites, Social Media Campaigns, Technology Lab

The Wet Seal Inc. understands how important social interaction with customers is. That’s why it has launched a “Shop with Friends” feature on its websites, using Facebook to connect shoppers.

The Wet Seal Inc. gained more than one million Facebook fans in 2010 for a reason. The California-based fashion retailer seems to understand how much social interaction impacts the shopping experience and consumption habits of its target custome[...] Tactics Subscribers Read More...

Ten Tips To Improve E-mail Marketing & Grow Your Business

Email Marketing, Technology Lab

Melissa Data, a direct marketing software and services company, shares 10 e-marketing tips after reviewing its customers campaigns.

We’ve all heard of e-mail marketing, but it can appear daunting with all the laws, spam filters, and confusion over the best method to use. Whether you’re an e-marketing novice or you’ve tried it before, learning the tricks of the trade ca[...] Tactics Subscribers Read More...

Deals 2 Share

Food & Beverage, Food Court Promotions, Sales Promotions & More

How are you communicating your meal deals to shoppers? The CORE sends registered shoppers a Food E-lert text message with a new offer each day, which can be redeemed by showing staff at the participating eatery.

The CORE’s Food E-lert program could save shoppers a lot of money and time. The Canadian shopping center, which includes TD Square and Holt Renfrew, is encouraging its customers to text the word “foodie” to its program number to sign up to[...] Tactics Subscribers Read More...