Best Dressed For Less

Social Media Campaigns, Technology Lab

At Coquitlam Centre, contestants had 90 minutes to assemble and model an outfit with a $150 budget. The contestant with the most Facebook “Likes” won an additional $250 gift card.

Here's a challenge: take a $150 mall gift card, hit the shops and purchase an entire outfit in less than 90 minutes. That's what Canada's Coquitlam Centre recently asked 15 contestants to do in its Best Dressed for Less Fashion Challenge. They a[...] Tactics Subscribers Read More...

South Bay Galleria’s Mobile Campaign

Fashion Blogs, Style Lounge, Stylist and Personal Shopping Services

South Bay Galleria attracts new mobile club members with text-to-win incentives. From time to time, the center takes a more elaborate approach involving fashion displays.

If you build a new shopping complex, there is a good chance to that some shoppers will come. That rationale doesn’t really apply on the Web, though. You can launch as many online programs as you want, and still get zero traffic. California’s[...] Tactics Subscribers Read More...

Charleston Town Center’s iMall Campaign

Sales Promotions, Sales Promotions & More

Over 140 million Americans are smartphone owners, a fact that Charleston Town Center Mall didn’t hesitate to capitalize on.

By the end of this year, the number of smartphone users in the U.S. will reach 140 million. These Nielsen projections were all that the promotional team at Charleston Town Center Mall in West Virginia needed to see to plunge into digital marketi[...] Tactics Subscribers Read More...

CentrO’s Rumor Mill

Social Media Campaigns, Technology Lab

Thanks to carefully-slipped rumors and social media, CentrO’s new store openings were massive hits.

Last fall, Germany’s CentrO shopping center pulled off the most successful store openings in its 14-year history, thanks in part to a social media campaign dubbed “CentrO Goes Viral.” First, the center and its agency spread rumors about[...] Tactics Subscribers Read More...

The BFF Challenge

Leasing, Shopping Center Business, Social Media Campaigns, Technology Lab

To entice Forever 21 into leasing, Lime Ridge Mall challenged youth to show displays of friendship at the mall and answer a survey regarding the store.

Last October 14, Canada’s Lime Ridge Mall offered shoppers a challenge: to display their friendships in public for a chance to instantly win a gift card. The mall was really on a mission to impress Forever 21 executives during their mall tour,[...] Tactics Subscribers Read More...

She’s Alive!

Celebrity Appearances, Entertainment

Lakeside Shopping Centre topped its 50-foot Christmas tree with a live fairy actress.

How do you perch a living Christmas fairy on top of a 50-foot tree? With a 30-tonne crane and a crew of 10 workers with really steady hands. Oh yes, and you also need a willing participant. Luckily for the UK’s Lakeside Shopping Centre (Lakesi[...] Tactics Subscribers Read More...

The Mobile Future

Technology Lab, Technology News

Savvy marketers are turning to mobile devices to drive shopping center engagement.

A recent report from OgilvyOne in New York came to a surprising conclusion; that mobile marketing drove more in-store sales than actual salespeople did over the past holiday season. In fact, shoe retailer Steve Madden revealed that more than 10 [...] Tactics Subscribers Read More...

Give Shoppers the Floor

Mall Websites, Social Media Campaigns, Technology Lab

Shoppers are often influenced by other consumers’ opinions, so give them an opportunity to share them.

The days of you telling shoppers what constitutes quality, value and desirability in a product or service are gone. While it’s important for you to make your marketing statements, don’t expect shoppers to take your word for it. Chances are, [...] Tactics Subscribers Read More...

Digital Radio Days

Sales Promotions, Sales Promotions & More

Westfield key partner and prime beneficiary of Australian radio industry campaign that had shoppers flock to ten of its centers to access digital radio demonstration kiosks.

Last November, the Australian radio industry launched an AUD 3 million ($3.23 million) Christmas campaign to promote digital technology, and Westfield was a key partner. The multi-faceted, six-week campaign included a series of radio ads that[...] Tactics Subscribers Read More...

Christmas Cheer

Sales Promotions & More, Seasonal Giveaways

It might seem like a crazy concept, but not every shopping center has to run its own holiday photo program.

Canada’s CrossIron Mills doesn’t bother handling Santa photos in-house. Instead, it leaves it up to one of its tenants, Bass Pro Shops Outdoor World, to operate the Santa’s Workshop area, along with games and activities for kids on the wee[...] Tactics Subscribers Read More...