Keep Pedaling!

Community Room, Sustainability

Customers sweat out their holiday shopping stress as they take turns pedaling to power NorteShopping’s Christmas tree lights.

Shoppers had to pedal very hard to keep NorteShopping’s tree lights on last Christmas. Wanting to focus its customers’ attention on energy conservation and efficiency, the Portuguese mall teamed up with SportZone to create a sustainable tr[...] Tactics Subscribers Read More...

Value For Money

Sales Promotions, Sales Promotions & More

Think twice before handing those goodie bags. Shoppers are now looking for higher-value branded gifts, like tote bags.

The blurring of the line between advertising and entertainment, courtesy of the Web and social media, has done wonders for brands seeking higher consumer engagement and loyalty. Now, the same kind of marketing mash-up is happening in the realm o[...] Tactics Subscribers Read More...

The Twitter Test

Technology Lab, Technology News

College professor uses Twitter to test the emotional impact and effectiveness of commercials that aired during the Super Bowl.

Piyush Kumar, a marketing professor at the University of Georgia’s Terry College of Business, thinks he might have found a way to use social media to gauge the effectiveness and emotional impact of advertising. For his first high-profile test,[...] Tactics Subscribers Read More...

Luxe Blogging

Social Media Campaigns, Technology Lab

Westfield London’s The Village luxury enclave acts as an online gateway to retailers’ social media feeds

Keeping up with social media life is turning into a full-time job, as more brands strive to generate word-of-mouth advertising online. The Village, Westfield London’s luxury enclave, has made the task a little less daunting for shoppers by [...] Tactics Subscribers Read More...

Pawsox Idol

Entertainment, Special Events

American mall hosts auditions to find its own Idol artist to sing the National Anthem at local baseball game.

The Pawtucket Red Sox is a Minor League Baseball team in Massachusetts (USA), and it takes pride in putting on a good show for fans on and off the field. Like the Major League Baseball, which brought out past American Idol winner Kelly Clarkson [...] Tactics Subscribers Read More...

Look Up

Community Room, Sustainability

If you can’t figure out what to do with those unattractive bare walls that lead to your mall’s washrooms or parkade, just turn them into vertical gardens.

French botanist Patrick Blanc (www.VerticalGardenPatrickBlanc) is credited for inventing the concept of vertical gardens, which a growing list of sustainability enthusiasts have embraced, and that includes malls. In collaboration with archite[...] Tactics Subscribers Read More...

The Mall Games

Mall Websites, Technology Lab

Artea Shopping Centre’s online game lets customers assume different mall staff roles to score free movie passeswe

Artea shopping center in Leioa, Spain doesn’t give out prizes to just anybody. Only those who can prove that they are the best mall employees should aspire to earn Artea’s coveted prizes: free movie passes for two at Cinesa Artea. These aren[...] Tactics Subscribers Read More...

The “Wow” Effect

Advertising Creative Design, Design Studio

Spectacolor line of high-tech outdoor signage make advertising messaging nearly impossible for consumers to ignore.

High profile is one way to describe Clear Channel’s Spectacolor signage line. It’s also bright, colorful and some might even say loud. It is reserved for brands that want exposure in major markets and have pockets deep enough to pay for it. [...] Tactics Subscribers Read More...

Meet The Chef

Celebrity Chefs, Food & Beverage

Watergardens finds its own celebrity chef to front its campaigns and promote its fresh food category, garnering local publicity.

Aussies love their food. They love their celebrity chefs, too. At Watergardens, the latest one to step into the spotlight is Amanda Payet, a local resident with a passion for cooking and an infectious personality. She became a sensation with cus[...] Tactics Subscribers Read More...

Eco-Upgrade

Community Room, Sustainability

Cambridge Centre is planning to retrofit its refrigerated beverage vending machines to make them more environmentally friendly.

Instead of chucking its existing equipment into the landfill and purchasing new units, Canada's Cambridge Centre wants to equip them with VendingMiser units. The units, which cost less than $200, incorporate energy-saving technology into a sm[...] Tactics Subscribers Read More...