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Ghosts In The Alley

Charity Partnerships, Community Room

Mark Hovath launched a video log to make the invisible visible, including the plight of America’s homeless.
Philanthropy is feel-good pursuits that can add some polish to any company’s image. In many communities, it’s also the only way to meet urgent needs. Focusing the public’s attention on those in need—specifically, homeless people across A[...] Tactics Subscribers Read More...

Walk of Fame

Customer Service, Shopping Center Business

Carrefour Rimouski highlights top tenants with mystery shopper program
There’s nothing haphazard about how retailers end up on Carrefour Rimouski’s walk of fame. They have to earn it the hard way, by delivering nothing less than perfection for their customers. Last April, 31 retailers became the first tenant[...] Tactics Subscribers Read More...

Letting The Geeks Do Their Thing

Mall Websites, Technology Lab

Gateway Theatre of Shopping turned to specialist firm to generate online advertising revenue
On any given month, South Africa’s Gateway Theatre of Shopping (Gateway) sees more than two million people roam its halls. That makes it an attractive location for advertisers looking to connect with consumers. The demand is certainly big enou[...] Tactics Subscribers Read More...

Crank It Up

Entertainment, Special Events

Sihlcity gets a nice PR boost as one of its tenants, the Papiersaal dining and entertainment hot spot, hosts the International Radio Festival.
Shoppers in Ibiza, Spain might never have heard of Papiersaal if it hadn’t been for the International Radio Festival (IRF, www.InternationalRadioFestival.com) held there last September. Now, the little Swiss paper factory warehouse turned dini[...] Tactics Subscribers Read More...

The Upside of Ageing

Sales Promotions, Sales Promotions & More

Operation Percentage sees eyewear retailer offer shoppers discounts based on their age—the older, the better.
There are dog years and there are shopper years. The former refers to rapid ageing, while the latter is all about instant discounts. So let’s focus on the good stuff, shall we? GrandOptical at Euralille shopping center in Lille, France is rewa[...] Tactics Subscribers Read More...

Appetite Enhancers

Advertising Creative Design, Design Studio

Center puts its money where its mouth is and heavily invests in a visual branding campaign to support the launch of its Eat Central destination.
You have to sell a lot of meals to make a £24 million ($38.5 million) food court development profitable. That’s why Westfield had no problem setting aside more than £250,000 ($401,510) to fund a visual branding campaign for Eat Central, a ne[...] Tactics Subscribers Read More...

Keeping Up With the Joneses

Entertainment, Special Events

Mall marketers team up with local event organizers and hands out branded sodas to stay connected with shoppers on Canada Day.
Willowbrook Shopping Centre has always prided itself on giving customers what they need. But last year, the regional mall had to abandon one of its most cherished traditions: hosting Canada Day celebrations. “It has been difficult to draw t[...] Tactics Subscribers Read More...

Expanding Matter

Technology Lab, Technology News

No storage space? No problem. The Adiverse signage and visual merchandising system can virtually hold thousands of articles.
The Adidas universe is a big one: more than 8,000 pairs of athletic shoes…and counting. Try jamming that into a small retail shop’s storage room. Then again, don’t bother because the Adidas merchandising experts have found a better solutio[...] Tactics Subscribers Read More...

The (New) Greenhouse Effect

Community Room, Sustainability

Greenhouse by Joost pop-up café and bar is one of the most innovative and sustainable retail setup in Sydney, Australia.
Innovation is a word that’s thrown around a lot in the retail world, but artist Joost Bakker might have come up with a concept that’s truly worthy of it. His eco-friendly Greenhouse by Joost pop-up café and bar (www.GreenhouseByJoost.com) i[...] Tactics Subscribers Read More...

The Right Fit

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Bower Place and West Edmonton Mall manage to bring out the crowds by hosting events for the whole family.
Emulating the competition has always been a dangerously alluring strategy in marketing, sometimes leading to costly mistakes. It’s even tougher to resist these days when everyone seems to be moving furiously toward digital platforms, threateni[...] Tactics Subscribers Read More...
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