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Technology Lab, Technology News
Out-of-home advertising market research project has firm literally tracking the movements of shoppers’ eyeballs to see what catches their attention at the mall.
Sales Promotions, Sales Promotions & More
Overgate took the risk of setting political correctness aside and placed females (mums, specifically) at the heart of its holiday campaign.
Décor Themes, Design Studio
Decor specialist First Christmas by Rosenau gives Victoria Square’s interior halls a festive high-street feel.
Charity Partnerships, Community Room
Place Alexis Nihon, SGM and Espace Urbain raise d over $30,000 for charity at their holiday pop-up studio
Entertainment, Special Events
With its burlesque pop-up grotto, Westfield London gives grown-up shoppers something to look forward to during the holidays.
Food & Beverage, Sales Promotions & More
The Fashion Capital launches Fresh Food Precinct with elaborate campaign and event series that includes socials with some of Australia’s top chefs.
Advertising Creative Design, Design Studio
Hillside Centre displayed its gift of gab with its “Talk about Shopping” advertising campaign, which t developed to refresh its brand and reconnect with customers.
Wisma Atria got two Dancing Traffic Cops to redirect traffic back to its property while entertaining shoppers with their break-dance moves.
Food & Beverage, Food Court Promotions
The Gateway and partner radio station FM103 introduce loyalty program to lure office workers with exclusive midday perks.
Celebrity Appearances, Entertainment
SG Celebrity brings actor Peter Facinelli to Harrisburg Mall to meet with fans and help raise money for charity.