Turn the Christmas Tree Upside Down

A look at some of the “Rare Sense” retail tips we often forget while coping with the holiday shopping rush.

Your consumers feel they’ve had a rough year. They’re probably looking forward to a stress-free Christmas and to enjoying their shopping experience. According to American researcher Emek Basker, each consumer spends on average an extra $6[...] Tactics Subscribers Read More...

A Timely Service

Sales Promotions, Technology Lab

CouponSherpa.com lists holiday shipping deadlines for Christmas along with its selection of coupons.

With so many consumers doing their holiday shopping online, CouponSherpa.com came up with a nifty service idea: a simple page on its website where it lists holiday shipping deadlines for Christmas 2009. Visitors to the site can view a roster [...] Tactics Subscribers Read More...

Spokes People

Community Room, Sustainability

Metrocentre does its part to get kids riding bicycles.

Left to right: Pauline Dillon, Deputy Mayor of Gateshead; Barry Turnbull, general manager of Metrocentre; Alan Barlow, Bike It officer; Celine Duggan, Daniel Sutton and Amy Sanderson, students from Roman Road Primary School Anyone who can cyc[...] Tactics Subscribers Read More...

A Mall Personified

Community Room, Style Lounge

Yorkdale seeks out 10 people that personify its style and spirit, and features them in its Spring 2010 campaign.

Shoppers tried hard to release their inner Yorkdale when the Toronto shopping center launched its “Yorkdale Is Me” contest and associated campaign this past September. The marketing program strived to find 10 people who personified Yorkda[...] Tactics Subscribers Read More...

Weekend Warriors

Gift Cards, Sales Promotions & More

From $39.99 to $399.99, these weekend experience gift packs are suitable for anyone. Develop your own and incorporate them into your gift card program!

Freetime Omnimedia looked inside the box to develop its latest promotional concept: the Weekend Gift Box. Available in more than one thousand drugstores across Canada, the box contains a gift certificate redeemable for any of several all-incl[...] Tactics Subscribers Read More...

Eye on the Summit

Technology Lab

Brands like First Ascent and Patagonia have gone beyond selling products to virtually and literally breaking new trail for their customers.

If you want to take your online branding to the next level, have a look at what outdoor gear manufacturers are doing. Brands like First Ascent and Patagonia have gone beyond selling products to virtually and literally breaking new trail for thei[...] Tactics Subscribers Read More...

Gifts with Purchase: Bribery or Added Value?

Gifts with Purchase, Sales Promotions & More

Examining how to make the most of a gift-with-purchase program.

Retailing has gone through a lot of changes in 2009. But if you had to select one trend as the newsmaker of the year, gifts with purchase would surely make the shortlist. The promotional tactic’s sheer popularity would lead one to believe that[...] Tactics Subscribers Read More...

Diversity at Play

Celebrity Appearances, Community Room

The Glades provides entertainment while supporting its community with an appearance by dance group Diversity.

The Glades in Bromley, UK mixed entertainment with community outreach when it held a special meet-and-greet in Head, its new music and movie store. On November 19, dance group Diversity, this year’s winner of hit TV show “Britain’s Got [...] Tactics Subscribers Read More...

One Track Minds

Design Studio, Grand Openings

With new branding and merchandise, Del Monte Center targets new demographic groups.

Del Monte Center (DMC) clearly doesn’t believe in the one-brand-fits-all approach to marketing. The California center plays favorites in its “My Favorite Stores” advertising campaign, giving several A-list retailers some prominence in its [...] Tactics Subscribers Read More...

It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.

When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...