Green Sightings

Charity Partnerships, Sales Promotions & More, Seasonal Giveaways

Despite the recession, Garden City Shopping Centre tops December 2007 sales with its Find the Elf promotion.

December 2008 was a test of resilience for retail marketers. How jittery holiday shoppers would end up being was anyone’s guess. So marketing manager Tracey Lachaine must have breathed a sigh of relief when she saw her sales numbers come in. H[...] Tactics Subscribers Read More...

On The Holiday Beat

Community Room

The Essex Police Authority visits town centers to ask shoppers what they want to see in law enforcement.

The Essex Police Authority spread some holiday cheer last year when it held its “All I Want for Christmas” campaign. On November 28, the force hit the UK region’s streets, visiting supermarkets and town centers in each district to ask s[...] Tactics Subscribers Read More...

A Mindful Market

Fundraisers, Sustainability

Making your next holiday gift market environmentally-friendly.

If you’re planning to host a holiday gift market this year, why not give it a green theme? That’s what a dozen Canadian artisans did last December 7, when they presented their creations at Vancouver’s Cambrian Hall (greenchristmasmarket[...] Tactics Subscribers Read More...

Let’s Get This Party Started

Mall Websites

Not taking any chances, Bluewater launches its Yuletide website and allows for bookings well in advance.

Bluewater isn’t taking any chances with this year’s holiday shopping season. The UK center already has its Yuletide Website up and ready to take bookings for its Ice Palace Christmas and New Year’s Eve venue. Themed evenings, live entertai[...] Tactics Subscribers Read More...

Treading Lightly

Community Room, Sustainability

Marché Central launches a recycling event, its latest in a series of eco-initiatives.

Don’t be fooled into thinking that power centers can’t host special events as effectively as enclosed mall. This past May 14 though 28, Marché Central in Montreal, Canada was able to mobilize more than 2,000 local residents for its “Recyc[...] Tactics Subscribers Read More...

Grounded & Green

Sustainability

Santa goes green, and encourages others to follow suit.

Santa has always been a traditionalist. But last year, he proved that he too could learn new ways, adopting green as his color of choice when he visited St. John’s Shopping Centre in Perth, UK. He surprised holiday shoppers when he arrived [...] Tactics Subscribers Read More...

Soothing Words

Sales Promotions & More, Technology Lab

The City of Edinburgh, Scotland, introduces podcasts focused on Christmas shopping.

The City of Edinburgh, Scotland, did its best to take the “what to do, where to go, what to get” stress out of holiday shopping last year when it introduced its Edinburgh Christmas Shopping Podcast. Downloadable for free from the Edinburg[...] Tactics Subscribers Read More...

Dishing Out

Food Court Promotions, Sustainability

Among other eco-friendly initiatives, Oakville Place stocks its food court with restaurant-quality plates, preventing waste generated by the disposable kind.

Whether you order a burger or a tangy stir-fry, the food court experience will feel a little more special at Oakville Place this holiday season. Last month, the Canadian center introduced a new service that enables customers to pick up their own[...] Tactics Subscribers Read More...

Not So Hidden Talent

Charity Partnerships, Fundraisers

A deputy center director and a DJ lace up and hit the ice together for children’s charity.

You have to hand it to Michelle McCabe and Gina McKie. They’ve got guts. Last November 14, East Kilbride Shopping Centre’s (EK) deputy center director and the Clyde 1 DJ laced up and took to the ice to perform a tricky routine alongside inte[...] Tactics Subscribers Read More...

Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.

If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...