An increasing number of shopping centers are developing media relations programs not only to raise their profile above competitors, but also to make the most of promotional opportunities.

There was a time when creativity in marketing was fueled by replete budgets and the ability to develop lavish advertising campaigns. These days, it’s the lack of funds that is driving marketers to come up with ingenious ways to drive traffic to their centers.

Macerich’s ‘Give Green Gift Card’ gives shoppers the chance to give a gift that will help the environment.

Cadillac Fairview Centers come together to produce fashion-focused advertising campaign built primarily around outdoor placements.

Shopping centers open their eyes and minds to the new demographic reality.

Marketing and Leasing join forces to boost productivity.

From shophouses to shopping malls: a look at Vietnam’s changing retail scene.

Promenade Shopping Centre gets a second chance at winning over customers.

In challenging economic times, a loyalty program is more important than ever. It provides a roster of family entertainment and activities that is free at a lifestyle destination so that shoppers can still come out and have a great time.

A Q&A with Huiping Iler, founder, president and CEO of WinTranslation.com.