Online for the Holidays

Mall Websites, Technology Lab, Technology News

Shopping centers harness the power of the Web to make Christmas campaigns more dynamic and enhance sales productivity.

Christmas is a highly sensory experience for consumers. The smell of freshly baked gingerbread, the sounds of strolling carolers, the brightly decked halls—these all play an important role in getting consumers in the mood to trim the tree, spe[...] Tactics Subscribers Read More...

Meeting with Superheroes

Entertainment, Special Events

The Incredibles descend on California’s Hillsdale Shopping Center for a Superhero event.

Bob Parr and his wife, Helen (better known as The Incredibles) used to be among the world's greatest crime fighters, battling evil and fighting crime on a daily basis. Fifteen years later they're living in the suburbs and enjoying normal lives w[...] Tactics Subscribers Read More...

Air Force One

Entertainment, Special Events

Nike steps out to celebrate the history of its popular Air Force sneaker at Mondawmin Mall in Baltimore.

Can you make an event around a pair of sneakers? If you're Baltimore's Mondawmin Mall you definitely can as was recently proved when the mall and its tenant, Downtown Locker Room, set out to celebrate the 25th anniversary of Nike's Air Force 1 b[...] Tactics Subscribers Read More...

Oh La La!

Mall Websites, Technology Lab

Les Galeries Lafayette’s multilingual website says it all about the legendary souvenir shop.

www.GaleriesLafayette.com Les Galeries Lafayette, the legendary department store on Hausmann Boulevard in Paris, didn’t need any elaborate gimmicks to give its Website a sense of classic Parisian chic. The store’s homepage shows the silho[...] Tactics Subscribers Read More...

Metropolis Style

Mall Websites, Technology Lab

Metropole is building loyal customer base by inclining shoppers towards its lifestyle publication.

www.Metropole.cz/en Metropole Zlicín (Metropole) in Prague, Czech Republic, is building consumer loyalty by getting shoppers hooked on its Metropolis Magazine. The lifestyle publication, which covers everything ranging from fashion to fitnes[...] Tactics Subscribers Read More...

TV Ads on Demand

Mall Websites, Technology Lab

Blanchardstown creates 10th anniversary celebration ad to get shoppers to visit and enjoy shopping at the centre.

To celebrate its 10th anniversary, Blanchardstown Centre in Dublin, Ireland, created a TV spot that would urge shoppers to visit. But instead of hoping that enough of its core audience would be tuned in whenever its spot ran, the centre posted t[...] Tactics Subscribers Read More...

A Magical Peter Pan Christmas

Advertising Creative Design, Design Studio

Thecentre:mk uses Peter Pan’s Never, Never Land as the theme for the centre’s Christmas show.

Thecentre:mk brought a classic tale to life this past December, taking wee visitors and the young at heart back to Never, Never Land and the story of Peter Pan. The spirit of the boy who vowed never to grow up was very present at thecentre:mk[...] Tactics Subscribers Read More...

Eighties Flashback

Mall Websites, Technology Lab

TV ad series plunges Farsta Centrum shoppers back into the greedy world of Dallas soap opera and its juicy storyline.

The 80’s won’t be remembered for moving fashion forward yet for fans of the TV soap opera genre, these were the golden years. Dynasty, Falcon Crest and Knots Landing ruled America’s prime-time slots with their twisted tales of romance and [...] Tactics Subscribers Read More...

Teen Vibrations

Sales Promotions, Sales Promotions & More

If you want teens shopping in your center, give them the right calls to action. Here are a few ideas to revive your teen marketing programming.

When UK street fashion label Ascension wanted to pitch its ethically and organically produced clothing range, it turned to ScreenFX and its nationwide digital-screen media network. The range, which is sold through selected TopShop outlets and th[...] Tactics Subscribers Read More...

Encouraging Environmental Sustainability

Community Room, Sustainability

Significant climate change due to increases in global temperature may be seen in as little as ten years. The time to act is now.

If you're still buying into the theory that Global Warming is just an environmentalist's marketing ploy, it's seriously time to rethink your position. In January 2007, hundreds of scientists and researches from the United Nations' Intergovernmen[...] Tactics Subscribers Read More...