Chatswood Chase Unveils Fashion Showcase

TV presenter Melissa Doyle stepped in to host the Aussie center’s VIP cocktail party.

The global "buy local" movement has focused a lot of attention on the benefits of sourcing food and certain manufactured goods locally, but it's expanded beyond that. Now retail destinations such as Chatswood Chase are celebrating their local fa[...] Tactics Subscribers Read More...

QVB Reveals Its Latest Sydney Style Icon

Fashion Blogs, Style Lounge

Actress Miranda Otto lends her star power to the center’s fall/winter campaign.

Celebrity endorsements are supposed to have lost some of their marketing power in this era of social media, Joe Average blogging, and peer counseling. We beg to differ. Consumers might not be willing to blindly follow a celebrity's advice anymor[...] Tactics Subscribers Read More...

Yorkdale Has Students Primed for Prom

Style Lounge, Stylist and Personal Shopping Services

Seasonal campaign includes a contest to win back prom purchases, up to $1000.

You've heard this before: The key to developing a successful business concept is to identify a consumer pain point and offer some relief. Yorkdale is one of the shopping centers focusing on students' built-up angst around The Prom. The Canadian [...] Tactics Subscribers Read More...

Chadstone Influencers Have Shoppers Pegged

Catwalk Shows, Style Lounge

Chadstone – The Fashion Capital will be streaming its AW16 runway live this week.

Shoppers have been teased about this on Facebook for over a week, but they'll soon finally get their style ID. Chadstone - The Fashion Capital will be streaming its Autumn Winter 16 runway show live online at 7 pm tomorrow. That means the Austra[...] Tactics Subscribers Read More...

Spotlight on Pint-Size Style

Catwalk Shows, Entertainment, Special Events, Style Lounge

Scottsdale Quarter is about to host its first annual Fashion Week 4 Kids, a multi-day event to highlight children’s clothing designers.

Children tend to get a lot of attention during mall fashion events with their spontaneous skips down the catwalk, dressed in the latest styles. Well, they’re about to steal the entire show at Scottsdale Quarter. October 19 through 24, the WP G[...] Tactics Subscribers Read More...

GGP Taps Barefoot Blonde For Fall Fashion Guide

Fashion Blogs, Style Lounge

Fashion and family blogger Amber Fillerup helps GGP shoppers solve their fall fashion needs.

Sweater weather is here, and our lattes are full of pumpkin spice. It's time for fall fashion, and GGP is ready for it. The company recently rolled out its 2015 fall style guide with the help of Barefoot Blonde, style blogger Amber Fillerup. [...] Tactics Subscribers Read More...

Simon Brings YouTuber Amanda Steele On Board for Back to School

Style Lounge

Image credits: Simon Property Group

Teen Vogue and Simon’s Back-to-School campaign finds millenials where they live: on YouTube.

Teen Vogue's Back-to-School Saturday (BTSS) has become a seasonal tradition, popping up at malls across the U.S. just in time for teen shoppers to get ready for their first days back to class. Returning for its fourth year, BTSS is now a month-[...] Tactics Subscribers Read More...

Santana Row Takes Its Fashions Poolside

Catwalk Shows, Style Lounge

Fashion show highlights center’s residential offer while raising funds for Pets in Need.

The sun was shining last month when models took to the great outdoors for Santana Row's annual Poolside Summer Fashion Shows. There isn't a pool tucked away amid the center's retailers—instead, the show comes to one of the residential offeri[...] Tactics Subscribers Read More...

Karrinyup Embraces Beach Culture for Summer Event

Catwalk Shows, Style Lounge

A parade of male and female hardbodies turns streets into catwalks and leads local residents to Scarborough Beach for a close look at the season’s new swimwear and cruise fashion lines, and a little entertainment.

When Sports Illustrated posted a video series on the making of its 2015 swimsuit edition on YouTube, it barely got 2,000 views, for two episodes. Perhaps a sign that beautiful ladies in bikinis aren’t the marketing draw they once were? Not if [...] Tactics Subscribers Read More...

Malls for Top Destination

Catwalk Shows, Style Lounge

In the race to gain retail dominance, every shopper’s vote is a swing vote. Dufferin Mall runs on the accessible fashion platform.

Handshakes and photo ops are the foundation of grassroots campaigns. Dufferin Mall used them both profusely during Toronto Fashion Week with the Style Captured campaign. For two days in late October, models armed with branded signs turned the ci[...] Tactics Subscribers Read More...