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Fashion Blogs

South Bay Galleria’s Mobile Campaign

Fashion Blogs, Style Lounge, Stylist and Personal Shopping Services

South Bay Galleria attracts new mobile club members with text-to-win incentives. From time to time, the center takes a more elaborate approach involving fashion displays.
If you build a new shopping complex, there is a good chance to that some shoppers will come. That rationale doesn’t really apply on the Web, though. You can launch as many online programs as you want, and still get zero traffic. California’s[...] Tactics Subscribers Read More...

Sizing Up Mall Shoppers

Body Scanners, Style Lounge

Technology company debuts free high-tech fashion fitting service at King of Prussia Mall to kick off Fashion’s Night Out event.
Body scanners created much controversy when they were first introduced to help airport security officers screen travelers. Now Unique Solutions is hoping that its original twist on the devices will make shoppers want to flock to the mall and ste[...] Tactics Subscribers Read More...

A Mall Personified

Community Room, Style Lounge

Yorkdale seeks out 10 people that personify its style and spirit, and features them in its Spring 2010 campaign.
Shoppers tried hard to release their inner Yorkdale when the Toronto shopping center launched its “Yorkdale Is Me” contest and associated campaign this past September. The marketing program strived to find 10 people who personified Yorkda[...] Tactics Subscribers Read More...

It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.
When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...

Flippin’ Fashion

Style Lounge, Technology Lab

Masonville Place’s video contest drew a crowd of contestants by offering higher-end loot.
The trouble with retail contests isn’t that they’re a dime a dozen. It’s that too many of them fail to inspire in the loot department. Not so at Canada’s Masonville Place. The prospect of winning a free Flip video camera was alluring eno[...] Tactics Subscribers Read More...

Come Shop With Me!

Fashion Blogs, Sales Promotions & More

Attracting consumers and encouraging spending during an economic slowdown isn’t easy, but it is certainly possible.
As consumers continue to jealously guard their wallets, shopping centers are having to adopt ever more persuasive “come hither” tactics. The recession has mostly put paid to high-budget incentives such as giveaways and prizes, so marketers a[...] Tactics Subscribers Read More...

The Prefab Factor

Leasing, Shopping Center Business, Style Lounge, Sustainability

Melbourne Central experiments with an alternative, eco-friendly temporary retail concept.
When Lulamae decided to use Melbourne Central’s mall environment to promote its fashion brand to Australian holiday shoppers, it had one major requirement: its boutique had to remain on the high street. Breathe Architecture made that seemingly[...] Tactics Subscribers Read More...

Style on a Dime

Gift Cards, Mall Websites, Style Lounge

General Growth malls team up with TLC’s What Not To Wear to offer shoppers wardrobe tips and advice.
Shoppers at General Growth (GGP) malls are about to get a style reality check. The developer and TLC’s What Not To Wear crew have teamed up to enlighten the fashion impaired. Aptly named Shop Smart Look Fab, their new show teaches consumers wh[...] Tactics Subscribers Read More...

Style to the People

Celebrity Appearances, Sales Promotions & More, Style Lounge, Stylist and Personal Shopping Services

Centro Rosedale enlists a celebrity stylist for its makeover competition.
Donny Galella’s approach to styling placed him at the top list of possible celebrity hosts for the makeover competition that Centro Roselands is currently holding. The stylist, designer and TV personality made a memorable impression on center [...] Tactics Subscribers Read More...

Top Dog

Mall Websites, Style Lounge

Metrocentre hosts Dog-Clothing.co.uk’s ‘Top Dog’ model competition.
There are a few more pooches yowling in the night in Gateshead, UK because Buddy has officially been crowned as the winner in Charlie & Ben Designer Petwear’s Next Top Dog Model competition. Dog-Clothing.co.uk was the site to view the 15 final[...] Tactics Subscribers Read More...
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