A Shoe-Lover’s Affair

Catwalk Shows, Entertainment, Sales Promotions, Sales Promotions & More, Style Lounge

A more Web-savvy Bayview Village hosts another category marketing campaign.

Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper. On February 9, the Canadian sh[...] Tactics Subscribers Read More...

Addicted to Style

Style Lounge, Technology Lab

Brent Cross launched a website for those interested in fashion, featuring seasonal trends and gift voucher details.

Brent Cross in London is pushing its personal styling service in a big way. The shopping centre has launched TheFashionFix.co.uk, a site entirely dedicated to the service and where fashionistas as well as the style impaired will find all the [...] Tactics Subscribers Read More...

The Men’s Club

Style Lounge, Technology Lab

Unirea Shopping Center, Romania, gives men a helping hand when it comes to shopping.

www.UnireaShop.ro Let’s face it, men don’t like to waste time in shops. They may like to browse for merchandise, but rarely will they last too long wandering aimlessly amidst seemingly endless aisles. That’s why Unirea Shopping Center ([...] Tactics Subscribers Read More...

Marketing in the Fast Lane

Design Studio, Style Lounge, Visual Merchandising

As a thoroughfare, Holt Renfrew Centre enjoys plenty of traffic. To retain some of the passersby and turn them into shoppers, the mall used interactive display modeling.

Marketers at Canada’s Holt Renfrew Centre have to be quick if they want any chance of grabbing shoppers’ attention. With 13 million visitors annually, the centre has no trouble maintaining high footfall. However, its configuration as a thoro[...] Tactics Subscribers Read More...

Latest Looks Launderette

Community Room, Fundraisers, Style Lounge

Telford Shopping Centre washed off the end-of-summer blues with a half-term showcase that focused on the latest fashion trends.

Telford Shopping Centre (Telford) in Shropshire, UK, promised visitors some good clean fun during this autumn’s half-term holidays. From 23rd to 27th October, the centre presented The Latest Looks Launderette, an event that featured children�[...] Tactics Subscribers Read More...

Strand Showcases Style

Catwalk Shows, Entertainment, Style Lounge

The Strand shopping center was host to some of Australia’s top fashion designers, who battled it out on the catwalk.

The Strand shopping center in Sydney, Australia has long supported Australia's top designers. So it was fitting for the stylish center to provide its perfect venue to toast the next generation of big names in fashion. Recently, Australia's ho[...] Tactics Subscribers Read More...

Next Exit: Fashionland

Entertainment, Style Lounge

Canada’s TransLink gave its SkyTrain transportation campaign the style treatment.

When you have places to go and fashions to buy, there’s no time for the hassles of traffic and parking. Just hop on the SkyTrain and get whisked away to your favourite shopping centre. It’s a tempting pitch that TransLink, the transportation[...] Tactics Subscribers Read More...

Moving Blogging Forward

Fashion Blogs, Mall Websites, Style Lounge, Technology Lab

Rosedale Center launched a blog site, staffed by a trend expert, in order to stay in touch with shoppers and promote hot sales.

You'd have to be a caveman to have missed that the blog phenomenon is sweeping the Internet. Short for Web Log, a blog is a publicly accessible online diary covering any number of topics as determined by its creator, and in some cases, by its re[...] Tactics Subscribers Read More...

The Fashion Files

Catwalk Shows, Entertainment, Style Lounge

Fashion events should be about more than models sashaying down a runway in the latest styles.

Erdem Moralioglu’s future recently got £100,000 (148,000 euros) brighter. On 21st September, the up-and-coming designer scooped up the 2005 Fashion Fringe award at London Trocadero. Beating out three other aspiring designers, Moralioglu won t[...] Tactics Subscribers Read More...

Retro Fever

Sales Promotions & More, Style Lounge

Although Quaker Bridge Mall enjoyed market dominance in teen fashion, the center was determined to attract families to its 25th anniversary celebrations. To do so, it created ‘Saturday Mall Fever’, events designed to be fun for teenagers and nostalgic for their parents. Sales increased 6% during the back-to-school season, and traffic increased nearly 12%.

When Quaker Bridge Mall, in Central New Jersey, was scheduled to celebrate its 25th anniversary last year, it found itself challenged by a weakening economy. Despite the mall’s strong junior apparel mix that positions it as a market-dominant t[...] Tactics Subscribers Read More...