Girlfriends Know Best

Mall Websites, Social Media Campaigns, Technology Lab

The Wet Seal Inc. understands how important social interaction with customers is. That’s why it has launched a “Shop with Friends” feature on its websites, using Facebook to connect shoppers.

The Wet Seal Inc. gained more than one million Facebook fans in 2010 for a reason. The California-based fashion retailer seems to understand how much social interaction impacts the shopping experience and consumption habits of its target custome[...] Tactics Subscribers Read More...

Give Shoppers the Floor

Mall Websites, Social Media Campaigns, Technology Lab

Shoppers are often influenced by other consumers’ opinions, so give them an opportunity to share them.

The days of you telling shoppers what constitutes quality, value and desirability in a product or service are gone. While it’s important for you to make your marketing statements, don’t expect shoppers to take your word for it. Chances are, [...] Tactics Subscribers Read More...

The Mall Games

Mall Websites, Technology Lab

Artea Shopping Centre’s online game lets customers assume different mall staff roles to score free movie passeswe

Artea shopping center in Leioa, Spain doesn’t give out prizes to just anybody. Only those who can prove that they are the best mall employees should aspire to earn Artea’s coveted prizes: free movie passes for two at Cinesa Artea. These aren[...] Tactics Subscribers Read More...

Letting The Geeks Do Their Thing

Mall Websites, Technology Lab

Gateway Theatre of Shopping turned to specialist firm to generate online advertising revenue

On any given month, South Africa’s Gateway Theatre of Shopping (Gateway) sees more than two million people roam its halls. That makes it an attractive location for advertisers looking to connect with consumers. The demand is certainly big enou[...] Tactics Subscribers Read More...

Fashion in 3D

Mall Websites, Technology Lab

Complexe Les Ailes added a new dimension to its category marketing strategy when it launched a 3D campaign to present the spring’s fashion trends.

The campaign posters that Canada's Complexe Les Ailes place on its three levels revealed new looks in 3D, turning browsing into a whole new experience for shoppers. With the free 3D glasses they could pick up on-site, visitors discovered seven n[...] Tactics Subscribers Read More...

Chief_TwELF on the Case

Mall Websites, Social Media Campaigns

Simon takes to Twitter, represented by the TwELF in Chief, and launches a Christmas Countdown micro-site.

Simon’s Web-savvy elves are busy keeping shoppers’ abreast of the special events, promotions and text-to-win contests taking place this holiday season at malls across America. The TwELF in Chief has already sent out more than 200 tweets on T[...] Tactics Subscribers Read More...

Holiday Wordsmiths

Mall Websites, Sales Promotions & More, Seasonal Giveaways

Capilano Mall’s mystery word contest has shoppers explore its website, then draws them in to its physical location.

The Internet vs. brick-and-mortar debate is losing some of its relevance now that retailers and malls have fully embraced the idea of communicating and trading with consumers online. Capilano Mall keeps one marketing arm in each environment with[...] Tactics Subscribers Read More...

Style on a Dime

Gift Cards, Mall Websites, Style Lounge

General Growth malls team up with TLC’s What Not To Wear to offer shoppers wardrobe tips and advice.

Shoppers at General Growth (GGP) malls are about to get a style reality check. The developer and TLC’s What Not To Wear crew have teamed up to enlighten the fashion impaired. Aptly named Shop Smart Look Fab, their new show teaches consumers wh[...] Tactics Subscribers Read More...

Top Dog

Mall Websites, Style Lounge

Metrocentre hosts Dog-Clothing.co.uk’s ‘Top Dog’ model competition.

There are a few more pooches yowling in the night in Gateshead, UK because Buddy has officially been crowned as the winner in Charlie & Ben Designer Petwear’s Next Top Dog Model competition. Dog-Clothing.co.uk was the site to view the 15 final[...] Tactics Subscribers Read More...

Front Row Seats

Mall Websites, Style Lounge

Colonial First State shopping centers treat shoppers with fashion and beauty workshops.

The world of couture might have entered the mainstream, as stylists lend their name and talent to mass-market labels, but designer fashion shows remain an indulgence that few can afford. Luckily for Australian fashionistas on a tight budget, Col[...] Tactics Subscribers Read More...