JLL Positions its Centers as Holiday Hotspots

Thirty participating centers aim to make themselves the place to be this holiday season.

If there's one thing every shopping center has on its Christmas wishlist, it's to be the place to go for holiday shoppers - the first spot on shoppers' minds when they think of a one-stop shop for gifts, fashion and holiday cheer. JLL-managed ce[...] Tactics Subscribers Read More...

Potsdamer Platz Brings the Alps to Berlin

Entertainment, Special Events

Many of these attractions are located outside, but surely some of the district’s 2.7 million annual holiday visitors will find a reason to step inside the Arcades to shop.

Come January, new Ice Stars will be crowned at Germany’s Potsdamer Platz. The amateur Ice Skating Talent 2016 competition will be one of the high points of Winter World, a multi-faceted holiday experience that the Berlin business, shopping and[...] Tactics Subscribers Read More...

Mall Websites are a Vital Tool for Black Friday Shoppers

Marketing Research, Shopping Center Business

Image credits: PlaceWise Media

The first PlaceWise Black Friday Shopper Traffic Index offers insights into the mobile habits of mall shoppers.

The Black Friday dust has settled for another year. While we look forward to the few shopping weeks left before Christmas, we also have the opportunity to look back at the lessons we can take from the biggest shopping day of the year. PlaceWise [...] Tactics Subscribers Read More...

#ChainOfBetters Proves How Powerful Sending Money Can Be

Charity Partnerships, Community Room

Western Union puts its money behind its message.

Western Union has a brand message that's easy to get behind: sending money helps people. A parent sends money to their child to help them through their final weeks away at school. Someone sends money across the country to help a friend in a tigh[...] Tactics Subscribers Read More...

Square One Reaches for New Sales Heights

Shopping Center Business

Image credits: Square One

New productivity milestone places it among the top centers in Canada.

Square One shopping center has something to celebrate as it heads into the holidays: it has achieved a sales milestone of $975 (US $730) per square foot. It's aiming for an even thousand by the end of the year, and it's on track to hit that goal[...] Tactics Subscribers Read More...

Unselfie Campaign Brings Shoppers Out for Giving Tuesday

Community Room, Fundraisers

The Mall Camberley raises funds for charity in a post-Black Friday event.

Following Black Friday, Small Business Saturday, and Cyber Monday, some shoppers and retailers take a small break from the unfettered capitalism of the season to celebrate another important day of the week: Giving Tuesday. It's a global day of g[...] Tactics Subscribers Read More...

Kiwi Spreads Joy through Augmented Reality

Social Media Campaigns, Technology Lab

Social media is at the heart of the tech-based holiday experience that debuted yesterday at six New Zealand shopping centers.

With the holiday retail season now in full swing, which shopping center doesn't claim to have the power to deliver a magical experience to its customers? Kiwi Property, though, believes it might have found a way to live up to expectations this y[...] Tactics Subscribers Read More...

Mall Hopes to Cash In on iWatch Appeal

Sales Promotions & More, Seasonal Giveaways

If shoppers eat too many chocolates this month, they can’t blame it on Santafé Medellín’s techie advent calendar.

There's always a bit of a rivalry that builds around Advent calendars, and not just between family members or friends. Retailers and shopping centers get caught up in it as well, and their marketers do their best to find creative twists on the o[...] Tactics Subscribers Read More...

The Palms Welcomes New Residents to the Neighborhood

Community Relations, Community Room

A proper block party creates ties between the center and a new development nearby.

Scoping out the local shopping center is a big step when you move to a new neighborhood and get to know the area. It can be a little harder, on the other hand, for the local shopping center to get to know an entirely new neighborhood. That's [...] Tactics Subscribers Read More...

Oxford Properties Banking on Mrs. Claus

Sales Promotions, Sales Promotions & More

Canadian group trials the self-gifting angle at Upper Canada Mall and other properties to encourage female shoppers to indulge a little more during the holidays.

Santa is indisputably the Christmas front man, but Mrs. Claus is the one who makes holiday magic happen without getting much credit. As far as the Oxford Properties Group marketers are concerned, it’s a metaphor for what happens in real life i[...] Tactics Subscribers Read More...