Alluring Shopping

Sales Promotions, Sales Promotions & More

West Park Mall cut through the clutter, running a single newspaper ad that appealed to locals’ interests to promote its sidewalk sale. That move was a success, with most merchants reporting a 20% increase in sales over the previous year.

Shoppers are often bombarded with inserts and newspaper ads to promote January and July sidewalk sales. To cut through the clutter, West Park Mall in Cape Girardeau, Missouri, and Campfield & Mertins Inc. in Pensacola, Florida, developed a fun c[...] Tactics Subscribers Read More...

Out of this World

Retailer Roundup, Shopping Center Business

To entice merchants to attend an upcoming meeting, Santa Rosa Plaza delivered small boxes with treats inside to store managers.

Like many marketing directors, Lisa Shulman needed an eye-catching incentive to entice tenants to attend an upcoming merchants association meeting at Santa Rosa Plaza in Santa Rosa, California. It was imperative that a majority of stores attend [...] Tactics Subscribers Read More...

Science Experiments

Community Room, Mall Clubs

Livingston Mall’s “Science Circus” and “Stargazer” events showed kids how fun science could be, helping to increase its club membership by 350 people.

In an effort to show kids just how much fun science can be, Livingston Mall in Livingston, New Jersey, recently hosted "Science Circus" and "Stargazer" events in conjunction with the center’s V.I.K. (Very Important Kids) Club. According to Mar[...] Tactics Subscribers Read More...

Video Hits

Gift Cards, Sales Promotions & More

Layton Hills Mall raised gift certificate sales 362%, in part by identifying and updating records of local businesses and corporations. Local businesses then received a free movie kit, complete with a spoofed film promoting Layton Hills gift certificates.

The last two years have seen gift certificate sales rise an incredible 362 percent at Layton Hills Mall in Layton, Utah. Marketing Manager Christine Stanger largely attributes the increase to a major marketing initiative that identified and upda[...] Tactics Subscribers Read More...

Gotta Munch

Food & Beverage, Food Court Promotions, Sales Promotions & More

To promote its upcoming food court, Laguna Hills Mall ran a three-week series of teaser ads, inserted a coupon folio into 50,000 newspapers, a shopping bag into another 50,000, and distributed 75,000 flyers on the opening day.

Last year, while an empty second-level space was being transformed into a nine-tenant food court at Laguna Hills Mall in Laguna Hills, California, the marketing department focused on publicizing the grand opening. According to Marketing Director[...] Tactics Subscribers Read More...

Prize Pooches

Charity Partnerships, Community Room

Southglenn Mall became a sponsor of Freedom Dogs, a non-profit agency that rescues dogs from shelters and trains them to assist the physically disabled in their day-to-day lives.

Every year, 10,000 people become permanently disabled in the United States. Seven years ago, Freedom Service Dogs Inc.—a non-profit agency in Littleton, Colorado—began training and placing dogs free of charge to assist physically disabled pe[...] Tactics Subscribers Read More...

Clothes at Hand

Charity Partnerships, Community Room

Southgate Shopping Centre collected women’s business outfits that they no longer needed, and donated them to others seeking to enter the workforce. The center also arranged for haircuts, manicures, and facials.

Women in Edmonton, Alberta, were recently asked to strip their closets of business outfits and accessories they no longer needed, as part of an effort to help other women enter the workplace. According to Marketing Director Bonnie Fitz of Sou[...] Tactics Subscribers Read More...

Quiz Show

Entertainment, Special Events

Patrick Henry Mall hosted a seven-week back-to-school game for youth aged 8 to 17. “Where in the Americas is Mr. Patrick Henry?” had players guessing the weekly destination, aided by Mrs. Henry’s clues, such as ‘this country has the largest city in the world’. Prizes included mall gift certificates and a trip for four to Tampa Bay.

Last fall, Patrick Henry Mall in Newport News, Virginia, hosted a seven-week back-to-school game for children. Beginning August 15, shoppers aged eight to 17 years were invited to play, "Where in the Americas is Mr. Patrick Henry?"—loosely bas[...] Tactics Subscribers Read More...

Pocahontas for a Day

Gift Cards, Sales Promotions & More

West Manchester Mall had 50 boys and girls competing for prizes in a Pocahontas and John Smith look-alike contest. Afterwards, shoppers were encouraged to stay for the back-to-school fashion show.

Last month, at West Manchester Mall in York, Pennsylvania, 50 boys and girls competed for prizes in a Pocahontas and John Smith look-alike contest. According to Marketing Director Rene Staub, the mall constructed a teepee in a native-Indian sett[...] Tactics Subscribers Read More...

Under the Big Top

Entertainment, Special Events

Hickory Hollow Mall hosted an annual circus in late August in order to draw the back-to-school crowd. Three daily performances, which lasted 30 minutes, included jugglers, clowns, cotton candy, and balloons.

When Dick McCarthy hung up his marketing director’s hat, he decided to run off and join the circus. Since then, many enclosed malls have adopted the universal appeal of McCarthy’s American International Circus in Oak Brook, Illinois, as an a[...] Tactics Subscribers Read More...