About Us Contact Us Print Edition Region Advertise Editorial Submissions Subscribe Directory Mall Media Gateway

Banner

The Global Online News Source for Shopping Centers

Download your Tactics App here:

PlayStore AppStore

Follow us on:

Hightlight image

Omega Turns Back Time at GUM Center

Design Studio, Visual Merchandising

Watch brand takes over mall’s corridor with pieces dating back to the early 1900s.
You can tell a lot about the condition of women in any given era by the fashion of the times. According to luxury brand Omega, the same goes for timepieces. Until March 29, it is taking shoppers down memory lane at the GUM center in Moscow, Russ[...] Tactics Subscribers Read More...

intu Puts Retail Stylists in the Spotlight

Sales Promotions, Sales Promotions & More

Style Garden campaign installation will pop up in 15 intu malls this month.
Shoppers don't know their names, but retail stylists, buyers, and creative directors are the links without whom runway looks would never make their way to store shelves. So intu shopping malls across the UK are giving these fashion curators prop[...] Tactics Subscribers Read More...

Hillsdale Kids Head to Hawaii

Entertainment, Special Events

California mall has planned May Day events that celebrate The Aloha State.
Kids like to use their imagination and they're in for a treat at Hillsdale Shopping Center. The California mall will be transporting members of its kids club to Hawaii to celebrate May Day in colorful fashion. They won't actually be boarding a p[...] Tactics Subscribers Read More...

Musgrave Mall Turns Parkade into Event Venue

Entertainment, Special Events

Level Five hosts everything from a night market to bridal fairs to music acts.
Musgrave is looking beyond traditional retail space to generate revenue, and it's found yet another source: its parkade. The South African shopping center's agency, Primedia Lifestyle Marketing Services, has turned the facility's fifth floor int[...] Tactics Subscribers Read More...

Strategies for Success in the M-Commerce Age

Mobile Commerce, Technology Lab

Eye-tracking technology can help retail brands better understand online consumers.
Mobile commerce is destined to be the big buzz of 2016, with 95-percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the avenue for e-commerce. Brands and reta[...] Tactics Subscribers Read More...

Raine Square Tackles Shoppers’ Snack Attacks

Food Court Promotions, Sales Promotions & More

Australian center hopes to carve out a new F&B niche with a guerrilla campaign.
Shopping centers have most of their customers' food needs covered with sit-down restaurants, quick-service vendors and coffee shops galore. But what about those cravings one gets outside of the breakfast, lunch and dinner slots? Raine Square is [...] Tactics Subscribers Read More...

Yorkdale Has Students Primed for Prom

Style Lounge, Stylist and Personal Shopping Services

Seasonal campaign includes a contest to win back prom purchases, up to $1000.
You've heard this before: The key to developing a successful business concept is to identify a consumer pain point and offer some relief. Yorkdale is one of the shopping centers focusing on students' built-up angst around The Prom. The Canadian [...] Tactics Subscribers Read More...

The Light to Host Secret Speakeasy Soiree

Entertainment, Special Events

The 1920s theme event will double as a fundraiser to help support the homeless.
Now here's an interesting proposition: Mark April 22 down on your calendar for a special dinner. Where? Who's Coming? What kind of food will be served? The Light isn't telling shoppers much of anything else, and it makes sense. It is, after all,[...] Tactics Subscribers Read More...

Night Owls Coming to Shoppi Tivoli

Sales Promotions, Sales Promotions & More

Customers will be treated to retail deals and entertainment on the eve of Good Friday.
Exciting things happen after the sun sets. At least that's what Shoppi Tivoli is telling its target customers to get them psyched to roam its halls and visit its stores a little longer this coming March 24. The Swiss center has planned a late sh[...] Tactics Subscribers Read More...

The New Starbucks Loyalty Program: Too Risky?

Loyalty Programs, Sales Promotions & More

Allan Haims of StepsAway shares his thoughts with Tactics on the coffee giant’s change in marketing strategy, and what’s at stake.
Coffee lovers around the world have been warned: Starbucks is introducing a new loyalty program next month. That means customers will no longer be rewarded based on how often they visit the retail giant's coffeehouses, but on how much they spend[...] Tactics Subscribers Read More...
Page 2 of 125
1234