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Small Planet, Big Feet

Apps, Mall Websites, Sustainability

Place des Halles helps shoppers measure their eco-footprints, and offers tips to make them smaller.
Any diet expert will tell you that the first step to curtailing voracity is to become conscious of the quality and quantity of food you consume. The sustainability team at Place des Halles in Strasbourg, France seems to think that adopting a gre[...] Tactics Subscribers Read More...

In the Ring & Under the Lights

Charity Partnerships, Community Room, Fundraisers

Shopping centers harness their retail power and join the fight against breast cancer.
Right On Pace Tanger’s Get Fit for Families initiative will get the pink treatment when the developer holds its first annual 5K Run/Walk for a Cure event to support the battle against breast cancer. Sponsored nationally by HanesBrands, race[...] Tactics Subscribers Read More...

British Land’s Meadowhall Wins ICSC Foundation’s European Community Support Award

Charity Partnerships, Community Room, ICSC U.S. MAXI Awards

The Source at Meadowhall, which provides training and support to locals, wins an extra €5,000 to spend on its community endeavors.
The Source at Meadowhall in Sheffield, UK now has an extra €5,000 ($7,500) to spend on its community endeavors. The mall-based charity, which provides training and support to local businesses, employers and the public—particularly the long-t[...] Tactics Subscribers Read More...

Parking Perks

Loyalty Programs, Parking, Sales Promotions

VivoCity’s sales promotion doubles as a loyalty program, offering customers free parking.
Singapore’s VivoCity is revving up sales and giving shoppers an incentive to join its loyalty club with a car park promotion. For every SGD 50 (approx. $35) spent in one day (maximum of three combined receipts), shoppers earn one loyalty point[...] Tactics Subscribers Read More...

The Stuff of Eco-Champions

Community Room, Loyalty Programs, Sustainability

Over four weekends, Kingdom and Clyde Shopping Centers showed children how they could help the environment and become Eco-Champions.
The UK’s Kingdom and Clyde shopping centers tried something different to encourage repeat visits from local families this past summer. They held a “Go Environmental” series of special events and promotions over four weekends, and tied in a[...] Tactics Subscribers Read More...

Straight off the Local Vine

Community Room, Customer Service, Food & Beverage, Sustainability

One Nineteen hosts an Organic Farmer’s Market twice weekly.
Proponents of local, seasonal produce are being heard a little louder and clearer in the marketplace these days. Their voices have now joined those of organics champions, as a growing number of consumers are willing to listen to advice regarding[...] Tactics Subscribers Read More...

Music to Shoppers’ Ears

Mall Websites, Sales Promotions & More

Germany’s CentrO adds promotional offers to its website, along with some entertainment value.
While economists are sifting through their reports for the slightest sign of an economic rebound, Germany’s CentrO is working every angle of the downturn. Its latest marketing idea is to address shoppers’ spending concerns by turning their o[...] Tactics Subscribers Read More...

Re-branding: Ignore Loyal Customers at Your Peril

Advertising Creative Design, Design Studio

Skärholmen used e-mail communication and focus groups to ensure that getting ready to welcome new shoppers wouldn’t mean risking losing old ones.
Our first column focused on positioning the neighborhood center as a fun and indulgent destination offering shoppers an opportunity to indulge desires, hopes, dreams and aspirations. Borne of the need to rid neighborhood centers of their practic[...] Tactics Subscribers Read More...

Weather Permitting

Gifts with Purchase, Sales Promotions & More

Cedar Hill rewards customers with gift cards on the wet days.
When it rains in Cedar Hill, Texas, shoppers take heed and take cover at Uptown Village. This month, the center launched a new gift-with-purchase program that rewards customers every time it rains. On those wet days, shoppers who present rece[...] Tactics Subscribers Read More...

First Class Shopping

Food Court Promotions, Gifts with Purchase, Sales Promotions & More

Raffles City Shopping Center partners with Singapore Airlines and SilkAir to offer flyers incentives to visit.
Whether they travelled in economy or executive class, shoppers who flew Singapore Airlines or SilkAir enjoyed special privileges at Raffles City Shopping Center earlier this year. From January until June, travellers could visit the Singapore [...] Tactics Subscribers Read More...
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