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Ray of Light

Property Management, Sustainability

The Shops at Mission Viejo embraces solar power.
Simon Property Group (Simon) reached a green milestone this past January when it completed the largest solar power installation ever to be done by an American shopping center owner. The energy upgrade comprises a 173kW rooftop facility at The Sh[...] Tactics Subscribers Read More...

Looking out for Furry Friends

Celebrity Appearances, Community Room, Fundraisers

The Gardens Mall raised awareness for a local animal sanctuary with a visit from its Easter Bunny, in addition to sponsoring a Celebrity Dog Wash.
The Gardens Mall took up the animal cause when its bunny stopped by the Safe Harbor Animal Sanctuary recently. The Garden Bunny visited with animals waiting for adoption at the shelter, which was rebuilt after being destroyed in a ravaging fi[...] Tactics Subscribers Read More...

Tightening the Taps

Property Management, Sustainability

Regency Centers looks to save $125,000 with a sustainability pilot project.
Regency Centers could save as much as 42 million gallons of water annually if its sustainability project goes according to plan. The American developer, owner and operator of grocery-anchored and community shopping centers hopes to reduce its[...] Tactics Subscribers Read More...

Handle with Care

Advertising Creative Design, Design Studio

Sensory overload is among malls’ challenges when planning signage.
If you’re going to rein in Santa, you better have a darn good reason. Inspiring shoppers to partake in the holiday tradition of gifting despite their economic angst was reason enough for the management team at Canada’s Place Montreal Trust ([...] Tactics Subscribers Read More...

Can Joe The Plumber and Subway’s Jared Help Grow Your Business?

Sales Promotions, Sales Promotions & More

Examining ways to entice customers into choosing your business.
I recently spoke at a landscape conference in the USA. In front of me was a group of landscape contractors who were facing the toughest time in their business lives. They were trying to sell expensive landscape design and management to a market [...] Tactics Subscribers Read More...

Circus Act

Entertainment, Live Demonstrations

Using free entertainment to attract shoppers.
Vaughn Mills is banking on consistency to attract families this year. The Canadian mall has just launched its Sensational Saturdays entertainment series. “In a time when families are focused on stretching their limited dollars, this series [...] Tactics Subscribers Read More...

LuxTV for Bargain Hunters

Fashion Blogs, Social Media Campaigns, Stylist and Personal Shopping Services

Generating PR using a series of online videos, with the help of a fashion designer and an editor.
Luxury is spending much less on something that you really want. This little mantra will likely resonate with shoppers for some time to come and it was coined by one of Value Retail’s PR allies, Anna Mason of U.K.-based Maison Mason. The sty[...] Tactics Subscribers Read More...

All Male Fashion Fiesta

Catwalk Shows, Community Room, Fundraisers, Style Lounge

Tamarack Centre boosts publicity by 324% with a Mexican-themed fundraiser.
Canada’s Tamarack Centre caught the eye of the media on September 17, 2008, when it held its All Male Fashion Fiesta. The show, which garnered more than 262 column inches in editorial coverage and caused the mall’s publicity to soar 324 perc[...] Tactics Subscribers Read More...

From Artist to Mentor

Entertainment, Special Events

Florida Highwayman shares his knowledge with art students at The Gardens Mall.
Students at America’s Bak Middle School of the Arts are likely more familiar with street artist Shepard Fairey’s Obama posters than with the works of the Highwaymen, a group of African-American travelling artists who rose to fame between the[...] Tactics Subscribers Read More...

Eco-Fact or Eco-Hogwash?

Mall Websites, Technology Lab

Cotton Inc. launches a game show-style trivia quiz on its website.
If you’re craving a new game show experience, Cotton Inc.’s TheFabricOfOurLives.com Website might be the place to go. It has a Test Your Green Knowledge virtual game whose goal is to test whether or not you can tell eco-facts from eco-hogwas[...] Tactics Subscribers Read More...
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