The Tactics Décor Guide

Décor Themes, Design Studio

Caroline Gamester of LDJ Design and Display shares her tips on getting the most value from a shopping centre’s décor investment at Christmas time and beyond.

When is the best time to plan a décor? The earlier the better. We are already working on Christmas 2007 with some of our customers! By planning early, we are able to consolidate our purchasing requirements and buy more effectively. We have o[...] Tactics Subscribers Read More...

The ‘S’ Word

Amenities, Customer Service, Services

Service is the new marketing culture in leading shopping centres.

Get used to it: from now on, service is a word you’re going to hear a lot. In a retail marketplace still trying to reconcile multiple goals—profits, corporate citizenship, technological advance, among others—customer service weighs in heav[...] Tactics Subscribers Read More...

Munching Orders

Food & Beverage, Food Court Promotions, Sales Promotions & More

Delicious food is an emotional experience shoppers respond positively to, and they’ll stay longer to enjoy it. Almost half of all shoppers will make a purchase at a food court. Be sure you’re making the most of yours!

Bite into this: shoppers are really into the whole experiential shopping trip. Not only do they really get into it but they honestly like it. It's helped move malls forward by presenting unabashed destinations that are clearly designed to attrac[...] Tactics Subscribers Read More...

Moving Blogging Forward

Fashion Blogs, Mall Websites, Style Lounge, Technology Lab

Rosedale Center launched a blog site, staffed by a trend expert, in order to stay in touch with shoppers and promote hot sales.

You'd have to be a caveman to have missed that the blog phenomenon is sweeping the Internet. Short for Web Log, a blog is a publicly accessible online diary covering any number of topics as determined by its creator, and in some cases, by its re[...] Tactics Subscribers Read More...

An Interactive Safari Experience

Community Room, Entertainment, Special Events

As part of the Animal Tales & Trails program, kids at Crown Center could explore an exhibit featuring 20 special habitats.

For five weeks earlier this year it turned into a jungle at Crown Center in Kansas City, Missouri thanks to Animal Tales & Trails. The free program presented a series of interactive stations, a reading area, and special weekend programs that edu[...] Tactics Subscribers Read More...

Chatter Matters

Charity Partnerships, Community Room

Eldon Square Shopping Centre committed itself to childrens’ communication development.

England's Eldon Square Shopping Centre has been distributing ChatterCharts to local parents in support of "I CAN," a charity that helps young children communicate. I CAN developed its ChatterChart to help parents of children up to five-years-old[...] Tactics Subscribers Read More...

Shop for a Job

Community Room, Shopping Center Business

Eastgate shopping centre’s “Shop for a Job” event was created to help participating retailers find their next hires. In just three days, 310 vacancies were filled.

It takes a village to raise a child, the old adage goes, and the same holds true for a growing industry. Nestled in Basildon town centre (UK), Eastgate shopping centre took that approach last year when it developed a comprehensive programme to h[...] Tactics Subscribers Read More...

One Sweet Food Court Offer

Food & Beverage, Food Court Promotions

Parque Nascente, a Portuguese shopping center, offered a variety of daily enticements to draw in diners.

As the fifth biggest shopping center in Portugal, Centro Comercial Parque Nascente in Rio Tinto knows a thing or two about using marketing to influence shopper behavior. This year, however, the center is taking on a bigger challenge: changing Po[...] Tactics Subscribers Read More...

A Whimsical Quest

Entertainment

Creative marketers take children on a unique adventure with Seymour the Frog.

Last Christmas, in a town called Scranton (Pennsylvania) on the east coast of the USA, a lovable character called Seymour the Frog went on a whimsical quest in search of Santa to learn just what was the greatest gift of all. His adventures were [...] Tactics Subscribers Read More...

Dial M for Marketing

Community Room, Shopping Center Business

The 2006 BCSC Purple Apple Awards saw half of its entries come from new participants, suggesting that within the industry, awareness has grown and interest in winning has increased.

Competing in the retail real estate arena requires creativity at the very least and, sometimes, marketers come up with the brilliant plan that will elevate their shopping centres from common places of commerce to destinations like no other. T[...] Tactics Subscribers Read More...