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Oakridge Centre (Oakridge) re-positioned its brand at the intersection of art, fashion and retail a few months ago. The first reveal was a visual campaign developed in partnership with the National Gallery of Canada. Now the upscale [...]

You've heard this before: The key to developing a successful business concept is to identify a consumer pain point and offer some relief. Yorkdale is one of the shopping centers focusing on students' built-up angst around The Prom. The Canadian upscale mall put together Your Ultimate Prom Resource, [...]

Coffee lovers around the world have been warned: Starbucks is introducing a new loyalty program next month. That means customers will no longer be rewarded based on how often they visit the retail giant's coffeehouses, but on how much they spend there. The move has sparked a heated frequency v [...]

If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]

There's a luxury shopping wave sweeping through some major Canadian retail markets and Square One is hoping to catch it. This past weekend, the Toronto center began to position itself by hosting a media preview of its new luxury shopping wing and unveiling "Summer Dreaming," its SS16 adver [...]

The Michael Kors label has just made its grand entrance at this year's New York Fashion Week, but shoppers at one Canadian mall had already plenty to post on their social pages before all the catwalk guests had made it to their seats [...]

Nina Budman founded Budman and Associates over 25 years ago, providing clients with timely communications strategies and offering a wide range of public relations services. Formerly in television production, Nina was an expert in strategic communications and media relations. With a passion and acumen for "the business of fashion," Nina carefully se [...]

Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]

The first step in tackling a problem is to talk about it. It’s the approach that Mayfair Shopping Center’s (Mayfair) management team is taking with #PinkShirtPromise, a community outreach campaign to help stop bullying. Through a partnership with Tactics Subscribers Read More...