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V-Day Flipbooks Starring Mall Shoppers
With the bridal season now well underway, we thought we'd share one of the best love-focused ideas to come out of shopping centers this past Valentine's Day. Phoenix-Center, Allee-Center Remscheid and other German [...]
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Bagpuss Draws Kids In at the Hildreds
Here he goes again. Steve Andrews, the manager at the Hildreds Shopping Centre, likes to surprise his customers with arresting and original theme decor, and his latest one came this past Easter. Instead of focusing on the Easter Bunny and his eggs, the center's display stars Bagp [...]
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Oakridge Brings van Gogh to the Masses
Oakridge Centre (Oakridge) re-positioned its brand at the intersection of art, fashion and retail a few months ago. The first reveal was a visual campaign developed in partnership with the National Gallery of Canada. Now the upscale [...]
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Omega Turns Back Time at GUM Center
You can tell a lot about the condition of women in any given era by the fashion of the times. According to luxury brand Omega, the same goes for timepieces. Until March 29, it is taking shoppers down memory lane at the GUM center in Moscow, Rus [...]
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intu Puts Retail Stylists in the Spotlight
Shoppers don't know their names, but retail stylists, buyers, and creative directors are the links without whom runway looks would never make their way to store shelves. So intu shopping malls across the UK are giving these fashion curators props in Style Garden, their new Spring Summer 2016 campaign. [...]
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The Light to Host Secret Speakeasy Soiree
Now here's an interesting proposition: Mark April 22 down on your calendar for a special dinner. Where? Who's Coming? What kind of food will be served? The Light isn't telling shoppers much of anything else, and it makes sense. It is, after all, one of its Secret Supper Club events. T [...]
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Night Owls Coming to Shoppi Tivoli
Exciting things happen after the sun sets. At least that's what Shoppi Tivoli is telling its target customers to get them psyched to roam its halls and visit its stores a little longer this coming March 24. The Swiss center has planned a late shopping evening, right on the eve of Good Friday [...]
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Kids Make Futuristic Gadgets at The Mall
The Mall Wood Green in the UK was recently on the hunt for the most mind-blowing gadgets of the future, and it looked to kids to create them. Shoppers will soon be able to discover what ideas came out of the afternoon Gadget Design Center sessions that it held in honor of Tactics Subscribers Read More...
Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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ICSC Names European Conference Speakers
If you want your shopping center to stand out in the marketplace, look to authenticity as a differentiating factor. It sounds simple enough, but for many developers and their marketers it's an arduous task that they never quite seem to be able to master. The International Council of Shopping Centers Tactics Subscribers Read More...