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Musgrave Mall Turns Parkade into Event Venue
Musgrave is looking beyond traditional retail space to generate revenue, and it's found yet another source: its parkade. The South African shopping center's agency, Primedia Lifestyle Mark [...]
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Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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Menlyn Park Adds Concierge Ambassadors
Menlyn Park has plans, some very big ones. The South African shopping center is in the midst of a redevelopment that will add 50,000 sq. m. (approx. 538,195 sq. ft.) of retail and a Central Park F&B court to its existing space [...]
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Guinness World Records Seeks Mall Hosts
Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]
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New Coca-Cola Global Campaign a Tearjerker
Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketing strategy that will see the company develop [...]
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MAPIC Convention to Go Ahead as Scheduled
The people of France are showing their resilience in the aftermath of the recent attacks in Paris, and Reed MIDEM is adopting the same stance. The event organizer confirmed earlier today that its international Read More...
Things that Make Shoppers Go, “Wow”
“The mind is a strange and wonderful thing. I’m not sure it’ll ever be able to figure itself out.” That famous quote from Daniel Mainwaring’s Invasion of the Body Snatchers sci-fi flick likely resonates with most retail marketers. What do shoppers really want? How do they explore and perceive a mall environment? How can architecture, stor [...]
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Greenstone Gets First Hamleys in South Africa
If you were browsing around the halls of Greenstone Shopping Centre on August 20, you probably would have thought that the circus had just come to town. The Jeppe Boys bag pipe band and its Grand Master, flanked by The Transformers, Kung Fu Panda and other characters, led a parade throu [...]
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H&M Circles Back to Sustainability
Fast fashion retailers like H&M have developed a reputation for waste, and not without cause. According to the brand's own numbers, H&M sells over 600 million items each year, many of which end up adding to the millions of tons of textile waste produced around the world each year.
It might be impossible to turn to an entirely sustainable model w [...]
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Ralph Lauren Steps Into Neverland
Shoppers with the means to buy designer clothing for their children rarely need an excuse to do so, but Ralph Lauren is giving them one anyway: to help increase the literacy level of future generations. The American fashion house that i [...]
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