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313@Somerset Holds Green Fashion Swap
Come in and spend nothing. It's an unusual marketing pitch for a shopping center, but that will be 313@somerset's call to action this coming March 19 when it will hold its Swap Day. The event is for women only (age 18 or older) and will give participants a chance to clear out their closets [...]
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Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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Guinness World Records Seeks Mall Hosts
Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]
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Mall Shoppers Are Playing It Forward
This Year of the Monkey, Frasers Centrepoint Malls is celebrating with a charity event that will take its roving giant ball pool to six centers across Singapore. After a successful introduction to more than 1,000 v [...]
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Shoppers Get Portraits Etched in Chocolate
Not too may people can claim to have their face on a consumer product. That’s usually reserved for those of a certain status—from statesmen to artists. At Harbour City, though, ordinary shoppers are enjoying that privilege, thanks to a joint initiative of the Hong Kong mall and Tactics Subscribers Read More...
New Coca-Cola Global Campaign a Tearjerker
Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketing strategy that will see the company develop [...]
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The Hyundai Opens in Wealthy Seoul Suburb
While some commercial real estate developers are preaching the virtues of hyper-local retail mixes, The Hyundai, one of South Korea’s biggest urban malls, is banking on its international brand roster to position itself as a prime destination in not only Pangyo, a wealthy subur [...]
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Disney Brings Harbour City’s Christmas Avenue to Life
Being just a twenty-minute drive from Hong Kong Disneyland has its perks for Harbour City shopping center. Perks like festive attractions that feature everyone's favorite Disney characters. This Christmas, the center is all about the Happily Ever After. Disney has a hand in every pi [...]
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MAPIC Convention to Go Ahead as Scheduled
The people of France are showing their resilience in the aftermath of the recent attacks in Paris, and Reed MIDEM is adopting the same stance. The event organizer confirmed earlier today that its international Read More...
Customer Service Android Arrives at Aqua City Odaiba
Robotic customer service is still a long way off, but if Toshiba continues at its current pace, it could be here sooner than we expect. The company has launched its second lifelike android, and this one is meant for the mall. This new android is named Junko Chihira. She's here to [...]
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