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Middle East / North Africa
Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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Guinness World Records Seeks Mall Hosts
Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]
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New Coca-Cola Global Campaign a Tearjerker
Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketing strategy that will see the company develop [...]
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MAPIC Convention to Go Ahead as Scheduled
The people of France are showing their resilience in the aftermath of the recent attacks in Paris, and Reed MIDEM is adopting the same stance. The event organizer confirmed earlier today that its international Read More...
The Grove Helps Bring Qatar Airways to LA Residents
Qatar Airways is opening up service to Los Angeles International Airport (LAX) in January, so last weekend it hit The Grove to get to know the locals. The three-day Discover Qatar Airways event brought airline amenities to the busy [...]
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H&M Circles Back to Sustainability
Fast fashion retailers like H&M have developed a reputation for waste, and not without cause. According to the brand's own numbers, H&M sells over 600 million items each year, many of which end up adding to the millions of tons of textile waste produced around the world each year. It might be impossible to turn to an entirely sustainable model w [...]
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7 Things to Check When Making Your Website Mobile-Friendly
Somewhere deep within the halls of a sprawling Mountain View Googleplex corporate campus, some buttons were pressed and with a single motion, the algorithm changed. Legions of online publishers watched as the weight of the algorithm descended and waited in horror watching Google ranks plummet and traffic bottom out while their content sat in a wast [...]
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CDC Releases Mall-Walking Guide
If you've ever considered setting up a mall walking program, or you have one you'd like to get more from, help has come from an unexpected quarter: the Centers for Disease Control and Prevention (CDC). The organization released Mall Walking: A Program Resource Guide to encourage both ma [...]
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MACERICH AMONG WORLD GAMES HOSTS
If you're a sports fan, keeping up with this summer's big events has to be a challenge. The FIFA Women's World Cup, the Pan Am Games and Parapan Am Games, the Tour de France—there's a lot follow. In the Greater Los Angeles region, though, the focus is on the Special Olympics World Games, a spor [...]
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Social Media Communication Is More Than Just Noise
Retail marketers don’t quite have social media communication down to a science, but they’re making some headway. They’ve moved beyond considering online networks and communities such as Facebook, Twitter and themed blogs as mere depositories for random social exchanges, and now acknowledge that highly valuable research data is buried there. F [...]
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