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Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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Guinness World Records Seeks Mall Hosts
Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]
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New Coca-Cola Global Campaign a Tearjerker
Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketing strategy that will see the company develop [...]
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Mall Hopes to Cash In on iWatch Appeal
There's always a bit of a rivalry that builds around Advent calendars, and not just between family members or friends. Retailers and shopping centers get caught up in it as well, and their marketers do their best to find creative twists on the old tradition of hiding chocolates and other treats behind those daily calendar doors. Colombia's Tactics Subscribers Read More...
MAPIC Convention to Go Ahead as Scheduled
The people of France are showing their resilience in the aftermath of the recent attacks in Paris, and Reed MIDEM is adopting the same stance. The event organizer confirmed earlier today that its international Read More...
H&M Circles Back to Sustainability
Fast fashion retailers like H&M have developed a reputation for waste, and not without cause. According to the brand's own numbers, H&M sells over 600 million items each year, many of which end up adding to the millions of tons of textile waste produced around the world each year. It might be impossible to turn to an entirely sustainable model w [...]
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Ralph Lauren Steps Into Neverland
Shoppers with the means to buy designer clothing for their children rarely need an excuse to do so, but Ralph Lauren is giving them one anyway: to help increase the literacy level of future generations. The American fashion house that i [...]
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7 Things to Check When Making Your Website Mobile-Friendly
Somewhere deep within the halls of a sprawling Mountain View Googleplex corporate campus, some buttons were pressed and with a single motion, the algorithm changed. Legions of online publishers watched as the weight of the algorithm descended and waited in horror watching Google ranks plummet and traffic bottom out while their content sat in a wast [...]
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A Priceless Gift
Any given month, a mall somewhere in Colombia is raffling off luxury prizes. It’s become somewhat of a tradition, but two Parque centers in Bogota chose to do something different last holiday season. With growing social disparities, increasing poverty, crime, and illiteracy driving students to drop out of school, Parque Arboleda and Parque Caraco [...]
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UNICO Champions Homeless Seniors Cause
As the world’s population ages, concerns over the plight of seniors in need is growing, particularly in urban areas. Getting old with little means is tough enough, so just imagine adding homelessness and all the issues that come with it—from safety to lack of medical care to isolation. The marketing team at Centro Comercial UNICO decided it was [...]
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