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Bagpuss Draws Kids In at the Hildreds
Here he goes again. Steve Andrews, the manager at the Hildreds Shopping Centre, likes to surprise his customers with arresting and original theme decor, and his latest one came this past Easter. Instead of focusing on the Easter Bunny and his eggs, the center's display stars Bagp [...]
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intu Puts Retail Stylists in the Spotlight
Shoppers don't know their names, but retail stylists, buyers, and creative directors are the links without whom runway looks would never make their way to store shelves. So intu shopping malls across the UK are giving these fashion curators props in Style Garden, their new Spring Summer 2016 campaign. [...]
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The Light to Host Secret Speakeasy Soiree
Now here's an interesting proposition: Mark April 22 down on your calendar for a special dinner. Where? Who's Coming? What kind of food will be served? The Light isn't telling shoppers much of anything else, and it makes sense. It is, after all, one of its Secret Supper Club events. T [...]
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Kids Make Futuristic Gadgets at The Mall
The Mall Wood Green in the UK was recently on the hunt for the most mind-blowing gadgets of the future, and it looked to kids to create them. Shoppers will soon be able to discover what ideas came out of the afternoon Gadget Design Center sessions that it held in honor of Tactics Subscribers Read More...
Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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Celebrity Charity Shop Pops Up in Uxbridge
Pixie Lott has more fashions in her closet than the average gal. As a singer and actress, the 25-year-old Brit is used to frequent wardrobe changes. Last month, she cleared a few of her clothing and accessories out and donated them to intu Uxbri [...]
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Harvey Nichols Pushes Hard for Mother’s Day
Irreverent, funny, cheeky—the marketers at Harvey Nichols have been called a lot of things. Chances are, people will find a few more adjectives to talk about them again this spring because they've just come out with a campaign to promote Mother's Day gifting and it's…memorable. What els [...]
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Belstaff Releases Falling Up Campaign Film
Amelia Earhart made no apologies about pushing the boundaries of physics and society. The spirit of the American pioneer aviatrix and author is at the heart of UK fashion label Belstaff's new campaign film, Falling Up. The short that celebrates inspiring women like Earhart, herself a Belsta [...]
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Kung Fu Panda Mall Promo Packs a Punch
"Quit, don't quit... Noodles, don't noodles... You are too concerned about what was and what will be. There is a saying: yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present." Wise words that Oogway, the elderly tortoise and master of the Jade Palace, said to student Po in the Kung Fu Panda blockbus [...]
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Guinness World Records Seeks Mall Hosts
Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]
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