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Come in and spend nothing. It's an unusual marketing pitch for a shopping center, but that will be 313@somerset's call to action this coming March 19 when it will hold its Swap Day. The event is for women only (age 18 or older) and will give participants a chance to clear out their closets [...]

If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]

Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]

This Year of the Monkey, Frasers Centrepoint Malls is celebrating with a charity event that will take its roving giant ball pool to six centers across Singapore. After a successful introduction to more than 1,000 v [...]

Not too may people can claim to have their face on a consumer product. That’s usually reserved for those of a certain status—from statesmen to artists. At Harbour City, though, ordinary shoppers are enjoying that privilege, thanks to a joint initiative of the Hong Kong mall and Tactics Subscribers Read More...