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Mall of America Hires Kid Reporter
Reporter Ryan has just wrapped up an exclusive interview with movie star Kate Hudson. Not bad for a young newshound. Actually, we should really call him Ryan The Kid Reporter. That's his official title and he's been chosen as the Mall of America's on-site correspondent. You can catch his [...]
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Oakridge Brings van Gogh to the Masses
Oakridge Centre (Oakridge) re-positioned its brand at the intersection of art, fashion and retail a few months ago. The first reveal was a visual campaign developed in partnership with the National Gallery of Canada. Now the upscale [...]
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Westfield Shoppers Help Create Upcycle Art
Have you ever heard of plarn? It's a way to creatively reuse plastic bags by turning them into yarn to make craft projects like little coin purses, bracelets, wall art, and baskets. If you're already thinking of green mall workshops, then you're on Westfield Horton Plaza's track. U [...]
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Hillsdale Kids Head to Hawaii
Kids like to use their imagination and they're in for a treat at Hillsdale Shopping Center. The California mall will be transporting members of its kids club to Hawaii to celebrate May Day in colorful fashion. They won't actually be boarding a plane, but rather immersing themselves in the life and [...]
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Strategies for Success in the M-Commerce Age
Mobile commerce is destined to be the big buzz of 2016, with 95-percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the avenue for e-commerce.
Brands and retailers welcome the attention they’re receiving on mobile devices, but such abrupt change means [...]
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Yorkdale Has Students Primed for Prom
You've heard this before: The key to developing a successful business concept is to identify a consumer pain point and offer some relief. Yorkdale is one of the shopping centers focusing on students' built-up angst around The Prom. The Canadian upscale mall put together Your Ultimate Prom Resource, [...]
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The New Starbucks Loyalty Program: Too Risky?
Coffee lovers around the world have been warned: Starbucks is introducing a new loyalty program next month. That means customers will no longer be rewarded based on how often they visit the retail giant's coffeehouses, but on how much they spend there. The move has sparked a heated frequency v [...]
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Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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Square One Targets Luxury Shoppers
There's a luxury shopping wave sweeping through some major Canadian retail markets and Square One is hoping to catch it. This past weekend, the Toronto center began to position itself by hosting a media preview of its new luxury shopping wing and unveiling "Summer Dreaming," its SS16 adver [...]
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Bal Harbour Shops Event Funds Research
What does a $45,000 Chopard "Happy Diamonds" watch have to do with medical researchers' quest for a cure for paralysis? You need plenty of cash for both, and Bal Harbour Shops is set on finding some. It enticed VIP guests to bid on that watch, a $25,000 Italian fashion escapade and other [...]
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